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The differences between market managers and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a market manager and a marketing program manager. Additionally, a market manager has an average salary of $88,058, which is higher than the $86,807 average annual salary of a marketing program manager.
The top three skills for a market manager include customer service, business development and strong analytical. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.
| Market Manager | Marketing Program Manager | |
| Yearly salary | $88,058 | $86,807 |
| Hourly rate | $42.34 | $41.73 |
| Growth rate | 10% | 10% |
| Number of jobs | 177,886 | 173,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing manager is an executive who manages a brand or product's promotion positioning. Marketing managers analyze the trends in the industry and the demand for certain products and services. Typically, they attract more customers to purchase products and/or services and raise brand awareness through marketing campaigns. They research, identify, examine, and evaluate product demand. Also, they review advertising materials like print ads to boost the marketing strategy of the company and strengthen its campaign.
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
Market managers and marketing program managers have different pay scales, as shown below.
| Market Manager | Marketing Program Manager | |
| Average salary | $88,058 | $86,807 |
| Salary range | Between $54,000 And $143,000 | Between $64,000 And $116,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | New York | California |
| Best paying company | BP America Inc | Meta |
| Best paying industry | Manufacturing | Transportation |
There are a few differences between a market manager and a marketing program manager in terms of educational background:
| Market Manager | Marketing Program Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market managers' and marketing program managers' demographics:
| Market Manager | Marketing Program Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.1% Female, 33.9% | Male, 38.7% Female, 61.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |