Marketing agent vs licensed insurance agent

The differences between marketing agents and licensed insurance agents can be seen in a few details. Each job has different responsibilities and duties. Additionally, a licensed insurance agent has an average salary of $54,118, which is higher than the $40,384 average annual salary of a marketing agent.

The top three skills for a marketing agent include booking, customer service and product knowledge. The most important skills for a licensed insurance agent are excellent time management, work ethic, and strong customer service.

Marketing agent vs licensed insurance agent overview

	Marketing Agent	Licensed Insurance Agent
Yearly salary	$40,384	$54,118
Hourly rate	$19.42	$26.02
Growth rate	6%	6%
Number of jobs	112,353	78,016
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 55%	Bachelor's Degree, 50%
Average age	46	46
Years of experience	-	-

What does a marketing agent do?

A marketing agency is responsible for selling the company's goods and services, identifying promotional techniques to boost brand awareness in the market, and strategizing in increasing sales targets. Marketing agents identify business opportunities by analyzing market trends and public demands that would generate more revenue resources and increase the company's profitability. They also negotiate with potential clients for partnerships, respond to their inquiries and concerns, and address their requests. A marketing agent handles the development of marketing materials, including a budget allocation to support marketing functions and business requirements.

What does a licensed insurance agent do?

A licensed insurance agent is primarily responsible for finding and utilizing opportunities to secure insurance sales. Moreover, a licensed insurance agent must reach out to potential clients, discuss and negotiate terms, respond to inquiries, and perform various assessments to determine their ability to uphold financial obligations. Besides building a client base, they also need to handle current policies, process renewals, monitor claims, maintain an accurate record of transactions, prepare progress reports and strategies, and distribute policy proceeds according to the company rules and regulations.

Marketing agent vs licensed insurance agent salary

Marketing agents and licensed insurance agents have different pay scales, as shown below.

	Marketing Agent	Licensed Insurance Agent
Average salary	$40,384	$54,118
Salary range	Between $24,000 And $67,000	Between $32,000 And $88,000
Highest paying City	New York, NY	Washington, DC
Highest paying state	Alaska	Hawaii
Best paying company	Wyndham Vacation Ownership	Torchmark
Best paying industry	Hospitality	Finance

Differences between marketing agent and licensed insurance agent education

There are a few differences between a marketing agent and a licensed insurance agent in terms of educational background:

	Marketing Agent	Licensed Insurance Agent
Most common degree	Bachelor's Degree, 55%	Bachelor's Degree, 50%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Pennsylvania

Marketing agent vs licensed insurance agent demographics

Here are the differences between marketing agents' and licensed insurance agents' demographics:

	Marketing Agent	Licensed Insurance Agent
Average age	46	46
Gender ratio	Male, 48.5% Female, 51.5%	Male, 39.0% Female, 61.0%
Race ratio	Black or African American, 9.5% Unknown, 3.6% Hispanic or Latino, 16.2% Asian, 4.9% White, 65.7% American Indian and Alaska Native, 0.1%	Black or African American, 9.2% Unknown, 3.6% Hispanic or Latino, 15.7% Asian, 4.9% White, 66.5% American Indian and Alaska Native, 0.1%
LGBT Percentage	7%	7%

Differences between marketing agent and licensed insurance agent duties and responsibilities

Marketing agent example responsibilities.

Work with QuickBooks to manage company financial activity.
Develop strong relationships in Bronx community and achieve a solid reputation as a Medicaid seller.
Process payroll, maintain scheduling and job calendars for multiple employees.
Schedule, sell, and perform the initial installation of the storm shutters and windows.
Maintain an accountability of employee work schedules and calculate working hours of employees for payroll.
Establish and build successful relationships with multiple talent buyers, booking agencies, and venue ownership.

Licensed insurance agent example responsibilities.

Explain and advice the customers about the insurance needs, handle objections and sale the Allstate company advantage.
Work with people in retirement helping manage their health and life insurance, also help structure their 401k's into annuities.
Used consultative upselling techniques to provide leads
Quote and sell home, mobile home, renters, auto, and motorcycle policies.
Process application on auto, homes, workers comp, trailer, motorcycle, commercial policies.
Provide financial services through life insurance, disability insurance and annuities.

Marketing agent vs licensed insurance agent skills

Common marketing agent skills

Booking, 19%
Customer Service, 15%
Product Knowledge, 12%
Digital Marketing, 9%
Marketing Presentations, 8%
Sales Presentations, 6%

Common licensed insurance agent skills

Excellent Time Management, 17%
Work Ethic, 17%
Strong Customer Service, 13%
Customer Service, 13%
Insurance Sales, 11%
Financial Resources, 5%

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Marketing Agent
Marketing Agent vs Licensed Insurance Agent

Updated January 8, 2025

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