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The differences between marketing agents and life insurance agents can be seen in a few details. Each job has different responsibilities and duties. Additionally, a life insurance agent has an average salary of $62,552, which is higher than the $40,384 average annual salary of a marketing agent.
The top three skills for a marketing agent include booking, customer service and product knowledge. The most important skills for a life insurance agent are health insurance, life insurance license, and life insurance sales.
| Marketing Agent | Life Insurance Agent | |
| Yearly salary | $40,384 | $62,552 |
| Hourly rate | $19.42 | $30.07 |
| Growth rate | 6% | 6% |
| Number of jobs | 112,353 | 68,781 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 55% | Bachelor's Degree, 53% |
| Average age | 46 | 46 |
| Years of experience | - | - |
A marketing agency is responsible for selling the company's goods and services, identifying promotional techniques to boost brand awareness in the market, and strategizing in increasing sales targets. Marketing agents identify business opportunities by analyzing market trends and public demands that would generate more revenue resources and increase the company's profitability. They also negotiate with potential clients for partnerships, respond to their inquiries and concerns, and address their requests. A marketing agent handles the development of marketing materials, including a budget allocation to support marketing functions and business requirements.
A life insurance agent is responsible for offering life insurance services for clients according to their needs and qualifications. Life insurance agents handle insurance claims of the beneficiaries, ensuring the accuracy of documents and account statements for verification. They also discuss possible options and alternatives, as well as considering the clients' long-term financial goals and objectives. A life insurance agent must be well-knowledgeable of the insurance services offered by the company, discussing policies and coverage to suit the clients' best interests.
Marketing agents and life insurance agents have different pay scales, as shown below.
| Marketing Agent | Life Insurance Agent | |
| Average salary | $40,384 | $62,552 |
| Salary range | Between $24,000 And $67,000 | Between $39,000 And $99,000 |
| Highest paying City | New York, NY | Anchorage, AK |
| Highest paying state | Alaska | Alaska |
| Best paying company | Wyndham Vacation Ownership | AIG |
| Best paying industry | Hospitality | Insurance |
There are a few differences between a marketing agent and a life insurance agent in terms of educational background:
| Marketing Agent | Life Insurance Agent | |
| Most common degree | Bachelor's Degree, 55% | Bachelor's Degree, 53% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between marketing agents' and life insurance agents' demographics:
| Marketing Agent | Life Insurance Agent | |
| Average age | 46 | 46 |
| Gender ratio | Male, 48.5% Female, 51.5% | Male, 53.7% Female, 46.3% |
| Race ratio | Black or African American, 9.5% Unknown, 3.6% Hispanic or Latino, 16.2% Asian, 4.9% White, 65.7% American Indian and Alaska Native, 0.1% | Black or African American, 9.4% Unknown, 3.6% Hispanic or Latino, 16.0% Asian, 4.9% White, 66.0% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 7% | 7% |