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The differences between marketing analysts and business analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing analyst, becoming a business analyst takes usually requires 2-4 years. Additionally, a business analyst has an average salary of $74,431, which is higher than the $59,380 average annual salary of a marketing analyst.
The top three skills for a marketing analyst include digital marketing, SQL and google analytics. The most important skills for a business analyst are project management, data analysis, and business analysis.
| Marketing Analyst | Business Analyst | |
| Yearly salary | $59,380 | $74,431 |
| Hourly rate | $28.55 | $35.78 |
| Growth rate | 19% | 9% |
| Number of jobs | 95,650 | 170,514 |
| Job satisfaction | - | 4 |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 71% |
| Average age | 37 | 44 |
| Years of experience | 6 | 4 |
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Business analysts are employees who are responsible for interpreting business data and coming up with business solutions. They are well-versed in whatever business the company is in, and they have strong business acumen. They collect data related to the business and then interpret and analyze the data. Business analysts should be able to conduct different levels of analyses and must also be able to create a sound study. Once the analysis is done, they provide recommendations or strategic direction to decision-makers that will help the business become sustainable and grow.
Marketing analysts and business analysts have different pay scales, as shown below.
| Marketing Analyst | Business Analyst | |
| Average salary | $59,380 | $74,431 |
| Salary range | Between $41,000 And $84,000 | Between $53,000 And $103,000 |
| Highest paying City | Seattle, WA | Mountain View, CA |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | The Citadel |
| Best paying industry | Finance | Finance |
There are a few differences between a marketing analyst and a business analyst in terms of educational background:
| Marketing Analyst | Business Analyst | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 71% |
| Most common major | Business | Business |
| Most common college | University of Georgia | Stanford University |
Here are the differences between marketing analysts' and business analysts' demographics:
| Marketing Analyst | Business Analyst | |
| Average age | 37 | 44 |
| Gender ratio | Male, 47.3% Female, 52.7% | Male, 53.9% Female, 46.1% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 10% | 11% |