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The differences between marketing analysts and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing analyst and a marketing communications specialist. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $53,993 average annual salary of a marketing communications specialist.
The top three skills for a marketing analyst include digital marketing, SQL and google analytics. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.
| Marketing Analyst | Marketing Communications Specialist | |
| Yearly salary | $59,380 | $53,993 |
| Hourly rate | $28.55 | $25.96 |
| Growth rate | 19% | 19% |
| Number of jobs | 95,650 | 95,444 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.
Marketing analysts and marketing communications specialists have different pay scales, as shown below.
| Marketing Analyst | Marketing Communications Specialist | |
| Average salary | $59,380 | $53,993 |
| Salary range | Between $41,000 And $84,000 | Between $36,000 And $80,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Delaware |
| Best paying company | Meta | Apple |
| Best paying industry | Finance | Technology |
There are a few differences between a marketing analyst and a marketing communications specialist in terms of educational background:
| Marketing Analyst | Marketing Communications Specialist | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between marketing analysts' and marketing communications specialists' demographics:
| Marketing Analyst | Marketing Communications Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 47.3% Female, 52.7% | Male, 28.0% Female, 72.0% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |