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The differences between marketing and sales coordinators and marketing administrators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing and sales coordinator and a marketing administrator. Additionally, a marketing administrator has an average salary of $68,147, which is higher than the $45,306 average annual salary of a marketing and sales coordinator.
The top three skills for a marketing and sales coordinator include trade shows, customer service and marketing campaigns. The most important skills for a marketing administrator are powerpoint, salesforce, and database management.
| Marketing And Sales Coordinator | Marketing Administrator | |
| Yearly salary | $45,306 | $68,147 |
| Hourly rate | $21.78 | $32.76 |
| Growth rate | 19% | 19% |
| Number of jobs | 89,923 | 127,569 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 70% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.
A marketing administrator is responsible for assisting the marketing operations of an organization, promoting the company's goods and services to the public market, and increasing brand popularity on digital media platforms. Marketing administrators help the creative team in designing advertisement campaigns, digital content, and other marketing materials to improve customer awareness. They also identify new business opportunities by analyzing current industry trends and consumer demands, driving more revenue resources to the business, and increasing profits.
Marketing and sales coordinators and marketing administrators have different pay scales, as shown below.
| Marketing And Sales Coordinator | Marketing Administrator | |
| Average salary | $45,306 | $68,147 |
| Salary range | Between $33,000 And $61,000 | Between $46,000 And $99,000 |
| Highest paying City | Alameda, CA | Dover, DE |
| Highest paying state | Delaware | Alaska |
| Best paying company | AIG | Fox News |
| Best paying industry | Professional | Finance |
There are a few differences between a marketing and sales coordinator and a marketing administrator in terms of educational background:
| Marketing And Sales Coordinator | Marketing Administrator | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing and sales coordinators' and marketing administrators' demographics:
| Marketing And Sales Coordinator | Marketing Administrator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 27.0% Female, 73.0% | Male, 21.3% Female, 78.7% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |