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Marketing and sales coordinator vs sales and marketing consultant

The differences between marketing and sales coordinators and sales and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing and sales coordinator, becoming a sales and marketing consultant takes usually requires 8-10 years. Additionally, a sales and marketing consultant has an average salary of $55,455, which is higher than the $45,306 average annual salary of a marketing and sales coordinator.

The top three skills for a marketing and sales coordinator include trade shows, customer service and marketing campaigns. The most important skills for a sales and marketing consultant are customer service, sales process, and customer satisfaction.

Marketing and sales coordinator vs sales and marketing consultant overview

Marketing And Sales CoordinatorSales And Marketing Consultant
Yearly salary$45,306$55,455
Hourly rate$21.78$26.66
Growth rate19%10%
Number of jobs89,923191,510
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 75%
Average age3739
Years of experience610

What does a marketing and sales coordinator do?

A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.

What does a sales and marketing consultant do?

A sales and marketing consultant specializes in developing solutions to enhance a company's sales and marketing performance. Their responsibilities typically revolve around conducting research and analysis to identify marketing opportunities, assess existing projects and programs to recommend improvements, devise business plans and strategies, and produce materials for traditional or digital marketing. Furthermore, as a sales and marketing consultant, it is essential to monitor the progress of every procedure, prepare progress reports and presentations for clients, and create sales forecasts and cost estimates.

Marketing and sales coordinator vs sales and marketing consultant salary

Marketing and sales coordinators and sales and marketing consultants have different pay scales, as shown below.

Marketing And Sales CoordinatorSales And Marketing Consultant
Average salary$45,306$55,455
Salary rangeBetween $33,000 And $61,000Between $33,000 And $91,000
Highest paying CityAlameda, CA-
Highest paying stateDelaware-
Best paying companyAIG-
Best paying industryProfessional-

Differences between marketing and sales coordinator and sales and marketing consultant education

There are a few differences between a marketing and sales coordinator and a sales and marketing consultant in terms of educational background:

Marketing And Sales CoordinatorSales And Marketing Consultant
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing and sales coordinator vs sales and marketing consultant demographics

Here are the differences between marketing and sales coordinators' and sales and marketing consultants' demographics:

Marketing And Sales CoordinatorSales And Marketing Consultant
Average age3739
Gender ratioMale, 27.0% Female, 73.0%Male, 57.3% Female, 42.7%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between marketing and sales coordinator and sales and marketing consultant duties and responsibilities

Marketing and sales coordinator example responsibilities.

  • Manage menus, photos, and promotions on the official website, as well as posts to OpenTable and Facebook.
  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Create an Instagram and increase followers from 0 to 300 and gain one new customer.
  • Review company websites for content and pricing accuracy, as well as ensuring SEO efforts and best practices are followed.
  • Update corporate website and LinkedIn page with news, new products and keywords and monitor and reply to web feedback.
  • Interact with all department heads for the coordination and implementation of interdepartmental projects, including gathering data for RFP's.
  • Show more

Sales and marketing consultant example responsibilities.

  • Implement KPIs, data, and analytics to measure, manage, and optimize sales performance.
  • Manage customer database, product updates/upgrades, accounts payable/receivable, and payroll.
  • Detail SaaS product demos and product expertise.
  • Used SQL to extract and analyze data, research issues, and provide reporting to management.
  • Power user of SQL, expert at finding data quickly and converting it into presentable, actionable information.
  • Develop and present PowerPoint presentations through WebEx.
  • Show more

Marketing and sales coordinator vs sales and marketing consultant skills

Common marketing and sales coordinator skills
  • Trade Shows, 8%
  • Customer Service, 7%
  • Marketing Campaigns, 7%
  • PowerPoint, 6%
  • CRM, 6%
  • Salesforce, 4%
Common sales and marketing consultant skills
  • Customer Service, 16%
  • Sales Process, 12%
  • Customer Satisfaction, 8%
  • Media Sales, 8%
  • Real Estate, 7%
  • Project Management, 7%

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