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The differences between marketing and sales coordinators and sales and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing and sales coordinator, becoming a sales and marketing consultant takes usually requires 8-10 years. Additionally, a sales and marketing consultant has an average salary of $55,455, which is higher than the $45,306 average annual salary of a marketing and sales coordinator.
The top three skills for a marketing and sales coordinator include trade shows, customer service and marketing campaigns. The most important skills for a sales and marketing consultant are customer service, sales process, and customer satisfaction.
| Marketing And Sales Coordinator | Sales And Marketing Consultant | |
| Yearly salary | $45,306 | $55,455 |
| Hourly rate | $21.78 | $26.66 |
| Growth rate | 19% | 10% |
| Number of jobs | 89,923 | 191,510 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.
A sales and marketing consultant specializes in developing solutions to enhance a company's sales and marketing performance. Their responsibilities typically revolve around conducting research and analysis to identify marketing opportunities, assess existing projects and programs to recommend improvements, devise business plans and strategies, and produce materials for traditional or digital marketing. Furthermore, as a sales and marketing consultant, it is essential to monitor the progress of every procedure, prepare progress reports and presentations for clients, and create sales forecasts and cost estimates.
Marketing and sales coordinators and sales and marketing consultants have different pay scales, as shown below.
| Marketing And Sales Coordinator | Sales And Marketing Consultant | |
| Average salary | $45,306 | $55,455 |
| Salary range | Between $33,000 And $61,000 | Between $33,000 And $91,000 |
| Highest paying City | Alameda, CA | - |
| Highest paying state | Delaware | - |
| Best paying company | AIG | - |
| Best paying industry | Professional | - |
There are a few differences between a marketing and sales coordinator and a sales and marketing consultant in terms of educational background:
| Marketing And Sales Coordinator | Sales And Marketing Consultant | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing and sales coordinators' and sales and marketing consultants' demographics:
| Marketing And Sales Coordinator | Sales And Marketing Consultant | |
| Average age | 37 | 39 |
| Gender ratio | Male, 27.0% Female, 73.0% | Male, 57.3% Female, 42.7% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |