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Marketing and sales coordinator vs sales support coordinator

The differences between marketing and sales coordinators and sales support coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing and sales coordinator, becoming a sales support coordinator takes usually requires 6-8 years. Additionally, a marketing and sales coordinator has an average salary of $45,306, which is higher than the $39,648 average annual salary of a sales support coordinator.

The top three skills for a marketing and sales coordinator include trade shows, customer service and marketing campaigns. The most important skills for a sales support coordinator are sales support, powerpoint, and CRM.

Marketing and sales coordinator vs sales support coordinator overview

Marketing And Sales CoordinatorSales Support Coordinator
Yearly salary$45,306$39,648
Hourly rate$21.78$19.06
Growth rate19%-8%
Number of jobs89,92386,112
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 66%
Average age3746
Years of experience68

What does a marketing and sales coordinator do?

A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.

What does a sales support coordinator do?

A sales support coordinator is responsible for assisting the sales team in selling goods and services, identifying opportunities by researching market trends, and generating more revenue resources for the business to increase profitability according to public demands. Sales support coordinators conduct data and statistical analysis with the sales performance reports and help the team in strategizing efficient promotional techniques to boost brand awareness in the market. A sales support coordinator handles the customers' inquiries and concerns, process orders and payments, and resolve complaints.

Marketing and sales coordinator vs sales support coordinator salary

Marketing and sales coordinators and sales support coordinators have different pay scales, as shown below.

Marketing And Sales CoordinatorSales Support Coordinator
Average salary$45,306$39,648
Salary rangeBetween $33,000 And $61,000Between $28,000 And $54,000
Highest paying CityAlameda, CANew York, NY
Highest paying stateDelawareNew York
Best paying companyAIGIBM
Best paying industryProfessionalFinance

Differences between marketing and sales coordinator and sales support coordinator education

There are a few differences between a marketing and sales coordinator and a sales support coordinator in terms of educational background:

Marketing And Sales CoordinatorSales Support Coordinator
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 66%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Pennsylvania

Marketing and sales coordinator vs sales support coordinator demographics

Here are the differences between marketing and sales coordinators' and sales support coordinators' demographics:

Marketing And Sales CoordinatorSales Support Coordinator
Average age3746
Gender ratioMale, 27.0% Female, 73.0%Male, 24.6% Female, 75.4%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1%Black or African American, 6.4% Unknown, 3.9% Hispanic or Latino, 16.7% Asian, 7.0% White, 65.6% American Indian and Alaska Native, 0.4%
LGBT Percentage10%6%

Differences between marketing and sales coordinator and sales support coordinator duties and responsibilities

Marketing and sales coordinator example responsibilities.

  • Manage menus, photos, and promotions on the official website, as well as posts to OpenTable and Facebook.
  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Create an Instagram and increase followers from 0 to 300 and gain one new customer.
  • Review company websites for content and pricing accuracy, as well as ensuring SEO efforts and best practices are followed.
  • Update corporate website and LinkedIn page with news, new products and keywords and monitor and reply to web feedback.
  • Interact with all department heads for the coordination and implementation of interdepartmental projects, including gathering data for RFP's.
  • Show more

Sales support coordinator example responsibilities.

  • Manage all aspects of the contract process from assisting with the RFP and proposal preparation to client communication and follow up.
  • Improve company's ability to manage its relationships with customers and monitor/track sales performance with implementation of Salesforce.com.
  • Manage all activities relate to operations including sales order processing, customer fulfillment, shipping, logistics and inventory management.
  • Train co-workers on SalesForce OS.
  • Process requests for POS collateral, forms, and retail merchandising items.
  • Compose technical RFP (request for proposal) response and other proposal documents and build proposal response database.
  • Show more

Marketing and sales coordinator vs sales support coordinator skills

Common marketing and sales coordinator skills
  • Trade Shows, 8%
  • Customer Service, 7%
  • Marketing Campaigns, 7%
  • PowerPoint, 6%
  • CRM, 6%
  • Salesforce, 4%
Common sales support coordinator skills
  • Sales Support, 13%
  • PowerPoint, 9%
  • CRM, 9%
  • Data Entry, 9%
  • Salesforce, 8%
  • Order Entry, 4%

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