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Marketing & events coordinator vs business development coordinator

The differences between marketing & events coordinators and business development coordinators can be seen in a few details. Each job has different responsibilities and duties. Additionally, a business development coordinator has an average salary of $58,362, which is higher than the $41,447 average annual salary of a marketing & events coordinator.

The top three skills for a marketing & events coordinator include event planning, trade shows and marketing campaigns. The most important skills for a business development coordinator are customer service, CRM, and patients.

Marketing & events coordinator vs business development coordinator overview

Marketing & Events CoordinatorBusiness Development Coordinator
Yearly salary$41,447$58,362
Hourly rate$19.93$28.06
Growth rate19%19%
Number of jobs84,375133,973
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 72%
Average age3744
Years of experience6-

What does a marketing & events coordinator do?

A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.

What does a business development coordinator do?

A business development coordinator specializes in devising strategies to identify and develop new sales and marketing opportunities, ensuring profitable growth and a strong client base. Their responsibilities revolve around gathering data, conducting research and analysis, organizing conferences and other events, maintaining records and data, and disseminating information such as proposals, memos, instructional documents, and more. There are also instances when a business development coordinator must liaise with clients and external agencies, even respond to calls and correspondence from customers.

Marketing & events coordinator vs business development coordinator salary

Marketing & events coordinators and business development coordinators have different pay scales, as shown below.

Marketing & Events CoordinatorBusiness Development Coordinator
Average salary$41,447$58,362
Salary rangeBetween $31,000 And $54,000Between $38,000 And $87,000
Highest paying CityJersey City, NJSan Francisco, CA
Highest paying stateNew JerseyPennsylvania
Best paying companyA.T. KearneyEvernote
Best paying industryStart-upProfessional

Differences between marketing & events coordinator and business development coordinator education

There are a few differences between a marketing & events coordinator and a business development coordinator in terms of educational background:

Marketing & Events CoordinatorBusiness Development Coordinator
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Southern California

Marketing & events coordinator vs business development coordinator demographics

Here are the differences between marketing & events coordinators' and business development coordinators' demographics:

Marketing & Events CoordinatorBusiness Development Coordinator
Average age3744
Gender ratioMale, 24.6% Female, 75.4%Male, 31.5% Female, 68.5%
Race ratioBlack or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1%Black or African American, 6.4% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 8.8% White, 70.4% American Indian and Alaska Native, 0.4%
LGBT Percentage10%11%

Differences between marketing & events coordinator and business development coordinator duties and responsibilities

Marketing & events coordinator example responsibilities.

  • Manage SEO data and construct detailed plans for increasing website popularity and Google status.
  • Manage firm-wide promotional giveaways and the holiday gift program, establish and maintain relationships with multiple vendors.
  • Engage in continual evaluation of marketing and business development plans as well as tracking the ROI of initiatives.
  • Provide sales support for account managers by organizing estimate and forecasting reports using SalesForce.
  • Design the art work and graphics using Photoshop CS5.
  • Organize social media schedule, write content for Facebook and examine results.
  • Show more

Business development coordinator example responsibilities.

  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Utilize administrative background by creating advance PowerPoint presentations, research sales leads and compile regional statistical reports on a monthly basis.
  • Introduce Google+, Instagram, Eventbrite, Slideshare.
  • Conduct business development research, write professional correspondence, track departmental expenses, and design captivating PowerPoint presentations for professional conferences.
  • Identify problems; troubleshoot appropriately toward a timely resolution.
  • Update completed event folders, documentation and presentations onto SharePoint website.
  • Show more

Marketing & events coordinator vs business development coordinator skills

Common marketing & events coordinator skills
  • Event Planning, 11%
  • Trade Shows, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Facebook, 5%
  • Project Management, 4%
Common business development coordinator skills
  • Customer Service, 13%
  • CRM, 12%
  • Patients, 8%
  • Excellent Interpersonal, 8%
  • PowerPoint, 5%
  • Real Estate, 5%

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