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The differences between marketing & events coordinators and business development coordinators can be seen in a few details. Each job has different responsibilities and duties. Additionally, a business development coordinator has an average salary of $58,362, which is higher than the $41,447 average annual salary of a marketing & events coordinator.
The top three skills for a marketing & events coordinator include event planning, trade shows and marketing campaigns. The most important skills for a business development coordinator are customer service, CRM, and patients.
| Marketing & Events Coordinator | Business Development Coordinator | |
| Yearly salary | $41,447 | $58,362 |
| Hourly rate | $19.93 | $28.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 84,375 | 133,973 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 72% |
| Average age | 37 | 44 |
| Years of experience | 6 | - |
A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.
A business development coordinator specializes in devising strategies to identify and develop new sales and marketing opportunities, ensuring profitable growth and a strong client base. Their responsibilities revolve around gathering data, conducting research and analysis, organizing conferences and other events, maintaining records and data, and disseminating information such as proposals, memos, instructional documents, and more. There are also instances when a business development coordinator must liaise with clients and external agencies, even respond to calls and correspondence from customers.
Marketing & events coordinators and business development coordinators have different pay scales, as shown below.
| Marketing & Events Coordinator | Business Development Coordinator | |
| Average salary | $41,447 | $58,362 |
| Salary range | Between $31,000 And $54,000 | Between $38,000 And $87,000 |
| Highest paying City | Jersey City, NJ | San Francisco, CA |
| Highest paying state | New Jersey | Pennsylvania |
| Best paying company | A.T. Kearney | Evernote |
| Best paying industry | Start-up | Professional |
There are a few differences between a marketing & events coordinator and a business development coordinator in terms of educational background:
| Marketing & Events Coordinator | Business Development Coordinator | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between marketing & events coordinators' and business development coordinators' demographics:
| Marketing & Events Coordinator | Business Development Coordinator | |
| Average age | 37 | 44 |
| Gender ratio | Male, 24.6% Female, 75.4% | Male, 31.5% Female, 68.5% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1% | Black or African American, 6.4% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 8.8% White, 70.4% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 11% |