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Marketing & events coordinator vs marketing communications coordinator

The differences between marketing & events coordinators and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing & events coordinator and a marketing communications coordinator. Additionally, a marketing communications coordinator has an average salary of $49,151, which is higher than the $41,447 average annual salary of a marketing & events coordinator.

The top three skills for a marketing & events coordinator include event planning, trade shows and marketing campaigns. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.

Marketing & events coordinator vs marketing communications coordinator overview

Marketing & Events CoordinatorMarketing Communications Coordinator
Yearly salary$41,447$49,151
Hourly rate$19.93$23.63
Growth rate19%19%
Number of jobs84,37596,492
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 83%
Average age3737
Years of experience66

What does a marketing & events coordinator do?

A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.

What does a marketing communications coordinator do?

Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.

Marketing & events coordinator vs marketing communications coordinator salary

Marketing & events coordinators and marketing communications coordinators have different pay scales, as shown below.

Marketing & Events CoordinatorMarketing Communications Coordinator
Average salary$41,447$49,151
Salary rangeBetween $31,000 And $54,000Between $36,000 And $67,000
Highest paying CityJersey City, NJSan Francisco, CA
Highest paying stateNew JerseyNew Jersey
Best paying companyA.T. KearneyAvid
Best paying industryStart-upManufacturing

Differences between marketing & events coordinator and marketing communications coordinator education

There are a few differences between a marketing & events coordinator and a marketing communications coordinator in terms of educational background:

Marketing & Events CoordinatorMarketing Communications Coordinator
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 83%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing & events coordinator vs marketing communications coordinator demographics

Here are the differences between marketing & events coordinators' and marketing communications coordinators' demographics:

Marketing & Events CoordinatorMarketing Communications Coordinator
Average age3737
Gender ratioMale, 24.6% Female, 75.4%Male, 24.6% Female, 75.4%
Race ratioBlack or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between marketing & events coordinator and marketing communications coordinator duties and responsibilities

Marketing & events coordinator example responsibilities.

  • Manage SEO data and construct detailed plans for increasing website popularity and Google status.
  • Manage firm-wide promotional giveaways and the holiday gift program, establish and maintain relationships with multiple vendors.
  • Engage in continual evaluation of marketing and business development plans as well as tracking the ROI of initiatives.
  • Provide sales support for account managers by organizing estimate and forecasting reports using SalesForce.
  • Design the art work and graphics using Photoshop CS5.
  • Organize social media schedule, write content for Facebook and examine results.
  • Show more

Marketing communications coordinator example responsibilities.

  • Manage the company's video library, training library and YouTube channel.
  • Manage and optimize website presence including HTML coding, creating new lading pages and custom image creation.
  • Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
  • Develop web content, oversee SEO analysis, and promote brand awareness through print materials and email marketing efforts.
  • Interpret and gain a working knowledge of HTML coding and CSS for various web layouts.
  • Create project proposals using Indesign as well as handled their LinkedIn page and other office responsibilities.
  • Show more

Marketing & events coordinator vs marketing communications coordinator skills

Common marketing & events coordinator skills
  • Event Planning, 11%
  • Trade Shows, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Facebook, 5%
  • Project Management, 4%
Common marketing communications coordinator skills
  • Press Releases, 7%
  • Project Management, 5%
  • Graphic Design, 5%
  • Proofreading, 5%
  • PowerPoint, 4%
  • Facebook, 4%

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