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The differences between marketing & events coordinators and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing & events coordinator and a marketing communications coordinator. Additionally, a marketing communications coordinator has an average salary of $49,151, which is higher than the $41,447 average annual salary of a marketing & events coordinator.
The top three skills for a marketing & events coordinator include event planning, trade shows and marketing campaigns. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.
| Marketing & Events Coordinator | Marketing Communications Coordinator | |
| Yearly salary | $41,447 | $49,151 |
| Hourly rate | $19.93 | $23.63 |
| Growth rate | 19% | 19% |
| Number of jobs | 84,375 | 96,492 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 83% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
Marketing & events coordinators and marketing communications coordinators have different pay scales, as shown below.
| Marketing & Events Coordinator | Marketing Communications Coordinator | |
| Average salary | $41,447 | $49,151 |
| Salary range | Between $31,000 And $54,000 | Between $36,000 And $67,000 |
| Highest paying City | Jersey City, NJ | San Francisco, CA |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | A.T. Kearney | Avid |
| Best paying industry | Start-up | Manufacturing |
There are a few differences between a marketing & events coordinator and a marketing communications coordinator in terms of educational background:
| Marketing & Events Coordinator | Marketing Communications Coordinator | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 83% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing & events coordinators' and marketing communications coordinators' demographics:
| Marketing & Events Coordinator | Marketing Communications Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 24.6% Female, 75.4% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |