Marketing program coordinator vs marketing administrator

The differences between marketing program coordinators and marketing administrators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing program coordinator and a marketing administrator. Additionally, a marketing administrator has an average salary of $68,147, which is higher than the $51,473 average annual salary of a marketing program coordinator.

The top three skills for a marketing program coordinator include marketing campaigns, email marketing and email campaigns. The most important skills for a marketing administrator are powerpoint, salesforce, and database management.

Marketing program coordinator vs marketing administrator overview

	Marketing Program Coordinator	Marketing Administrator
Yearly salary	$51,473	$68,147
Hourly rate	$24.75	$32.76
Growth rate	19%	19%
Number of jobs	153,309	127,569
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 70%
Average age	37	37
Years of experience	6	6

What does a marketing program coordinator do?

A marketing coordinator assists the marketing department with initiatives and programs. The responsibilities of this position are coordinating the marketing efforts in the marketing department, implementing marketing and advertising strategies, assembling and analyzing sales forecasts, attending team meetings to discuss the sales goals and objectives, and coordinating meeting with marketing partners and executive team members. The qualifications needed for this position are a bachelor's degree in marketing, advertising or business administration and experience in project management.

What does a marketing administrator do?

A marketing administrator is responsible for assisting the marketing operations of an organization, promoting the company's goods and services to the public market, and increasing brand popularity on digital media platforms. Marketing administrators help the creative team in designing advertisement campaigns, digital content, and other marketing materials to improve customer awareness. They also identify new business opportunities by analyzing current industry trends and consumer demands, driving more revenue resources to the business, and increasing profits.

Marketing program coordinator vs marketing administrator salary

Marketing program coordinators and marketing administrators have different pay scales, as shown below.

	Marketing Program Coordinator	Marketing Administrator
Average salary	$51,473	$68,147
Salary range	Between $32,000 And $82,000	Between $46,000 And $99,000
Highest paying City	Dover, DE	Dover, DE
Highest paying state	Delaware	Alaska
Best paying company	Google	Fox News
Best paying industry	Finance	Finance

Differences between marketing program coordinator and marketing administrator education

There are a few differences between a marketing program coordinator and a marketing administrator in terms of educational background:

	Marketing Program Coordinator	Marketing Administrator
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 70%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing program coordinator vs marketing administrator demographics

Here are the differences between marketing program coordinators' and marketing administrators' demographics:

	Marketing Program Coordinator	Marketing Administrator
Average age	37	37
Gender ratio	Male, 28.0% Female, 72.0%	Male, 21.3% Female, 78.7%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.0% White, 66.9% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.4% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing program coordinator and marketing administrator duties and responsibilities

Marketing program coordinator example responsibilities.

Start the online social media marketing efforts to promote industry specific information on LinkedIn and drive leads.
Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
Produce monthly metrics for marketing efforts to track marketing programs ROI.
Establish marketing and social media strategy for programs and events, including first non-profit Facebook page.
Implement SEO, social media, and analytic strategies for website and design via Joomla software.
Educate marketing, merchandising and sales teams on best practices as it relate to sales planning and ROI.

Marketing administrator example responsibilities.

Organize and manage a social media campaigns utilizing Facebook, YouTube and other social media platforms for new customer acquisition.
Manage website representation, functionality, and SEO optimization.
Process daily accounting including reconciliation of payable accounts, tracking and managing inventory through QuickBooks.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
Post marketing content on Google+ and LinkedIn business pages.
Create and regularly update web pages on the company website using HTML code.

Marketing program coordinator vs marketing administrator skills

Common marketing program coordinator skills

Marketing Campaigns, 10%
Email Marketing, 8%
Email Campaigns, 8%
Event Logistics, 7%
Event Planning, 6%
Press Releases, 4%

Common marketing administrator skills

PowerPoint, 8%
Salesforce, 7%
Database Management, 6%
Customer Service, 6%
Marketing Campaigns, 6%
Digital Marketing, 5%

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Marketing Program Coordinator
Marketing Program Coordinator vs Marketing Administrator

Updated January 8, 2025

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