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The differences between marketing program coordinators and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing program coordinator and a marketing analyst. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $51,473 average annual salary of a marketing program coordinator.
The top three skills for a marketing program coordinator include marketing campaigns, email marketing and email campaigns. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Marketing Program Coordinator | Marketing Analyst | |
| Yearly salary | $51,473 | $59,380 |
| Hourly rate | $24.75 | $28.55 |
| Growth rate | 19% | 19% |
| Number of jobs | 153,309 | 95,650 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing coordinator assists the marketing department with initiatives and programs. The responsibilities of this position are coordinating the marketing efforts in the marketing department, implementing marketing and advertising strategies, assembling and analyzing sales forecasts, attending team meetings to discuss the sales goals and objectives, and coordinating meeting with marketing partners and executive team members. The qualifications needed for this position are a bachelor's degree in marketing, advertising or business administration and experience in project management.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Marketing program coordinators and marketing analysts have different pay scales, as shown below.
| Marketing Program Coordinator | Marketing Analyst | |
| Average salary | $51,473 | $59,380 |
| Salary range | Between $32,000 And $82,000 | Between $41,000 And $84,000 |
| Highest paying City | Dover, DE | Seattle, WA |
| Highest paying state | Delaware | Washington |
| Best paying company | Meta | |
| Best paying industry | Finance | Finance |
There are a few differences between a marketing program coordinator and a marketing analyst in terms of educational background:
| Marketing Program Coordinator | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing program coordinators' and marketing analysts' demographics:
| Marketing Program Coordinator | Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 28.0% Female, 72.0% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.0% White, 66.9% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |