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The differences between marketing program coordinators and marketing executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing program coordinator, becoming a marketing executive takes usually requires 8-10 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $51,473 average annual salary of a marketing program coordinator.
The top three skills for a marketing program coordinator include marketing campaigns, email marketing and email campaigns. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Marketing Program Coordinator | Marketing Executive | |
| Yearly salary | $51,473 | $73,499 |
| Hourly rate | $24.75 | $35.34 |
| Growth rate | 19% | 10% |
| Number of jobs | 153,309 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 70% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A marketing coordinator assists the marketing department with initiatives and programs. The responsibilities of this position are coordinating the marketing efforts in the marketing department, implementing marketing and advertising strategies, assembling and analyzing sales forecasts, attending team meetings to discuss the sales goals and objectives, and coordinating meeting with marketing partners and executive team members. The qualifications needed for this position are a bachelor's degree in marketing, advertising or business administration and experience in project management.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Marketing program coordinators and marketing executives have different pay scales, as shown below.
| Marketing Program Coordinator | Marketing Executive | |
| Average salary | $51,473 | $73,499 |
| Salary range | Between $32,000 And $82,000 | Between $49,000 And $108,000 |
| Highest paying City | Dover, DE | San Francisco, CA |
| Highest paying state | Delaware | Nevada |
| Best paying company | Microsoft | |
| Best paying industry | Finance | Retail |
There are a few differences between a marketing program coordinator and a marketing executive in terms of educational background:
| Marketing Program Coordinator | Marketing Executive | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing program coordinators' and marketing executives' demographics:
| Marketing Program Coordinator | Marketing Executive | |
| Average age | 37 | 39 |
| Gender ratio | Male, 28.0% Female, 72.0% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.0% White, 66.9% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |