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Marketing program coordinator vs program coordinator

The differences between marketing program coordinators and program coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing program coordinator, becoming a program coordinator takes usually requires 6-12 months. Additionally, a marketing program coordinator has an average salary of $51,473, which is higher than the $45,068 average annual salary of a program coordinator.

The top three skills for a marketing program coordinator include marketing campaigns, email marketing and email campaigns. The most important skills for a program coordinator are customer service, patients, and social work.

Marketing program coordinator vs program coordinator overview

Marketing Program CoordinatorProgram Coordinator
Yearly salary$51,473$45,068
Hourly rate$24.75$21.67
Growth rate19%12%
Number of jobs153,309102,464
Job satisfaction-5
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 66%
Average age3743
Years of experience612

What does a marketing program coordinator do?

A marketing coordinator assists the marketing department with initiatives and programs. The responsibilities of this position are coordinating the marketing efforts in the marketing department, implementing marketing and advertising strategies, assembling and analyzing sales forecasts, attending team meetings to discuss the sales goals and objectives, and coordinating meeting with marketing partners and executive team members. The qualifications needed for this position are a bachelor's degree in marketing, advertising or business administration and experience in project management.

What does a program coordinator do?

Program coordinators are mid-level employees who are assigned to work on a program of a specific department. They handle the communications between their department and any other department that they may need to collaborate with. They coordinate action plans and activities to ensure that the departments are aligned. They are present during the planning stage for the program so that they will be familiar with action items. They are directly involved in the implementation by liaising with the involved departments. Program coordinators should have good communication skills, interpersonal skills, and organization skills.

Marketing program coordinator vs program coordinator salary

Marketing program coordinators and program coordinators have different pay scales, as shown below.

Marketing Program CoordinatorProgram Coordinator
Average salary$51,473$45,068
Salary rangeBetween $32,000 And $82,000Between $31,000 And $63,000
Highest paying CityDover, DESan Francisco, CA
Highest paying stateDelawareHawaii
Best paying companyGoogleMeta
Best paying industryFinanceGovernment

Differences between marketing program coordinator and program coordinator education

There are a few differences between a marketing program coordinator and a program coordinator in terms of educational background:

Marketing Program CoordinatorProgram Coordinator
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 66%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaNorthwestern University

Marketing program coordinator vs program coordinator demographics

Here are the differences between marketing program coordinators' and program coordinators' demographics:

Marketing Program CoordinatorProgram Coordinator
Average age3743
Gender ratioMale, 28.0% Female, 72.0%Male, 28.8% Female, 71.2%
Race ratioBlack or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.0% White, 66.9% American Indian and Alaska Native, 0.1%Black or African American, 12.0% Unknown, 5.2% Hispanic or Latino, 19.4% Asian, 7.1% White, 54.3% American Indian and Alaska Native, 2.2%
LGBT Percentage10%11%

Differences between marketing program coordinator and program coordinator duties and responsibilities

Marketing program coordinator example responsibilities.

  • Start the online social media marketing efforts to promote industry specific information on LinkedIn and drive leads.
  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Produce monthly metrics for marketing efforts to track marketing programs ROI.
  • Establish marketing and social media strategy for programs and events, including first non-profit Facebook page.
  • Implement SEO, social media, and analytic strategies for website and design via Joomla software.
  • Educate marketing, merchandising and sales teams on best practices as it relate to sales planning and ROI.
  • Show more

Program coordinator example responsibilities.

  • Manage all medical records and client information without HIPAA violation.
  • Develop a syllabus, maintain an assignment schedule, and manage course records.
  • Manage operations and administer an outpatient diabetes management program for adults by MD referral.
  • Perform community outreach to Medi-Cal recipients, via public speaking, flyers, wellness fairs, and practice manager meetings.
  • Submit monthly claims for reimbursement to USDA.
  • Review and process CME applications for ACCME approval.
  • Show more

Marketing program coordinator vs program coordinator skills

Common marketing program coordinator skills
  • Marketing Campaigns, 10%
  • Email Marketing, 8%
  • Email Campaigns, 8%
  • Event Logistics, 7%
  • Event Planning, 6%
  • Press Releases, 4%
Common program coordinator skills
  • Customer Service, 10%
  • Patients, 9%
  • Social Work, 6%
  • PowerPoint, 5%
  • Mental Health, 4%
  • Excellent Organizational, 4%

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