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Marketing program coordinator vs special events coordinator

The differences between marketing program coordinators and special events coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing program coordinator, becoming a special events coordinator takes usually requires 1-2 years. Additionally, a marketing program coordinator has an average salary of $51,473, which is higher than the $40,063 average annual salary of a special events coordinator.

The top three skills for a marketing program coordinator include marketing campaigns, email marketing and email campaigns. The most important skills for a special events coordinator are customer service, event planning, and press releases.

Marketing program coordinator vs special events coordinator overview

Marketing Program CoordinatorSpecial Events Coordinator
Yearly salary$51,473$40,063
Hourly rate$24.75$19.26
Growth rate19%18%
Number of jobs153,30934,538
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 76%
Average age3738
Years of experience62

What does a marketing program coordinator do?

A marketing coordinator assists the marketing department with initiatives and programs. The responsibilities of this position are coordinating the marketing efforts in the marketing department, implementing marketing and advertising strategies, assembling and analyzing sales forecasts, attending team meetings to discuss the sales goals and objectives, and coordinating meeting with marketing partners and executive team members. The qualifications needed for this position are a bachelor's degree in marketing, advertising or business administration and experience in project management.

What does a special events coordinator do?

A special events coordinator is in charge of organizing and devising plans for an event, even monitoring all progress to ensure everything is running smoothly. They are typically responsible for consulting with clients and understanding the event's purpose, offering a selection of venues and caterers, providing cost estimates, and booking various services such as speakers, equipment, location, photographers, videographers, and other essential factors. Moreover, a special events coordinator manages all processes involved in setting up and down an event, all while maintaining client satisfaction.

Marketing program coordinator vs special events coordinator salary

Marketing program coordinators and special events coordinators have different pay scales, as shown below.

Marketing Program CoordinatorSpecial Events Coordinator
Average salary$51,473$40,063
Salary rangeBetween $32,000 And $82,000Between $26,000 And $60,000
Highest paying CityDover, DENew York, NY
Highest paying stateDelawareNew Jersey
Best paying companyGoogleSmithsonian Institution
Best paying industryFinanceEducation

Differences between marketing program coordinator and special events coordinator education

There are a few differences between a marketing program coordinator and a special events coordinator in terms of educational background:

Marketing Program CoordinatorSpecial Events Coordinator
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 76%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaSan Diego State University

Marketing program coordinator vs special events coordinator demographics

Here are the differences between marketing program coordinators' and special events coordinators' demographics:

Marketing Program CoordinatorSpecial Events Coordinator
Average age3738
Gender ratioMale, 28.0% Female, 72.0%Male, 26.4% Female, 73.6%
Race ratioBlack or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.0% White, 66.9% American Indian and Alaska Native, 0.1%Black or African American, 11.3% Unknown, 4.7% Hispanic or Latino, 16.4% Asian, 5.9% White, 61.5% American Indian and Alaska Native, 0.2%
LGBT Percentage10%16%

Differences between marketing program coordinator and special events coordinator duties and responsibilities

Marketing program coordinator example responsibilities.

  • Start the online social media marketing efforts to promote industry specific information on LinkedIn and drive leads.
  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Produce monthly metrics for marketing efforts to track marketing programs ROI.
  • Establish marketing and social media strategy for programs and events, including first non-profit Facebook page.
  • Implement SEO, social media, and analytic strategies for website and design via Joomla software.
  • Educate marketing, merchandising and sales teams on best practices as it relate to sales planning and ROI.
  • Show more

Special events coordinator example responsibilities.

  • Work closely with MDA families, volunteers, sponsors and fellow staff to achieve MDA objectives.
  • Maintain business website and manage Facebook account.
  • Manage reservations and priority seating for VIP diners to ensure customer satisfaction and encourage repeat business.
  • Compile programs and PowerPoint presentations for day of event.
  • Check RSVP lines and provide attendee list for day of event.
  • Create promotional flyers, brochures, and PowerPoint presentations for multiple target markets.
  • Show more

Marketing program coordinator vs special events coordinator skills

Common marketing program coordinator skills
  • Marketing Campaigns, 10%
  • Email Marketing, 8%
  • Email Campaigns, 8%
  • Event Logistics, 7%
  • Event Planning, 6%
  • Press Releases, 4%
Common special events coordinator skills
  • Customer Service, 24%
  • Event Planning, 11%
  • Press Releases, 4%
  • Event Logistics, 4%
  • Event Management, 4%
  • PowerPoint, 3%

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