Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between marketing program managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing program manager and a brand marketing manager. Additionally, a brand marketing manager has an average salary of $91,940, which is higher than the $86,807 average annual salary of a marketing program manager.
The top three skills for a marketing program manager include digital marketing, project management and marketing campaigns. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Marketing Program Manager | Brand Marketing Manager | |
| Yearly salary | $86,807 | $91,940 |
| Hourly rate | $41.73 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 173,228 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Marketing program managers and brand marketing managers have different pay scales, as shown below.
| Marketing Program Manager | Brand Marketing Manager | |
| Average salary | $86,807 | $91,940 |
| Salary range | Between $64,000 And $116,000 | Between $64,000 And $131,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Meta | Morgan Lewis |
| Best paying industry | Transportation | Media |
There are a few differences between a marketing program manager and a brand marketing manager in terms of educational background:
| Marketing Program Manager | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing program managers' and brand marketing managers' demographics:
| Marketing Program Manager | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 38.7% Female, 61.3% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |