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The differences between marketing program managers and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing program manager and a manager, field marketing. Additionally, a manager, field marketing has an average salary of $93,296, which is higher than the $86,807 average annual salary of a marketing program manager.
The top three skills for a marketing program manager include digital marketing, project management and marketing campaigns. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.
| Marketing Program Manager | Manager, Field Marketing | |
| Yearly salary | $86,807 | $93,296 |
| Hourly rate | $41.73 | $44.85 |
| Growth rate | 10% | 10% |
| Number of jobs | 173,228 | 174,371 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 82% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
Marketing program managers and managers, field marketing have different pay scales, as shown below.
| Marketing Program Manager | Manager, Field Marketing | |
| Average salary | $86,807 | $93,296 |
| Salary range | Between $64,000 And $116,000 | Between $68,000 And $127,000 |
| Highest paying City | San Francisco, CA | Carson City, NV |
| Highest paying state | California | Nevada |
| Best paying company | Meta | |
| Best paying industry | Transportation | Technology |
There are a few differences between a marketing program manager and a manager, field marketing in terms of educational background:
| Marketing Program Manager | Manager, Field Marketing | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 82% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing program managers' and managers, field marketing' demographics:
| Marketing Program Manager | Manager, Field Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 38.7% Female, 61.3% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |