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The differences between marketing program managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing program manager and a marketing account manager. Additionally, a marketing program manager has an average salary of $86,807, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a marketing program manager include digital marketing, project management and marketing campaigns. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Marketing Program Manager | Marketing Account Manager | |
| Yearly salary | $86,807 | $67,983 |
| Hourly rate | $41.73 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 173,228 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Marketing program managers and marketing account managers have different pay scales, as shown below.
| Marketing Program Manager | Marketing Account Manager | |
| Average salary | $86,807 | $67,983 |
| Salary range | Between $64,000 And $116,000 | Between $50,000 And $91,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Meta | American Tower |
| Best paying industry | Transportation | Energy |
There are a few differences between a marketing program manager and a marketing account manager in terms of educational background:
| Marketing Program Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing program managers' and marketing account managers' demographics:
| Marketing Program Manager | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 38.7% Female, 61.3% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |