Marketing program manager vs marketing lead

The differences between marketing program managers and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing program manager and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $86,807 average annual salary of a marketing program manager.

The top three skills for a marketing program manager include digital marketing, project management and marketing campaigns. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.

Marketing program manager vs marketing lead overview

	Marketing Program Manager	Marketing Lead
Yearly salary	$86,807	$104,664
Hourly rate	$41.73	$50.32
Growth rate	10%	10%
Number of jobs	173,228	92,987
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 72%
Average age	39	39
Years of experience	10	10

What does a marketing program manager do?

The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.

What does a marketing lead do?

A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.

Marketing program manager vs marketing lead salary

Marketing program managers and marketing leads have different pay scales, as shown below.

	Marketing Program Manager	Marketing Lead
Average salary	$86,807	$104,664
Salary range	Between $64,000 And $116,000	Between $74,000 And $146,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Meta	Meta
Best paying industry	Transportation	Technology

Differences between marketing program manager and marketing lead education

There are a few differences between a marketing program manager and a marketing lead in terms of educational background:

	Marketing Program Manager	Marketing Lead
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 72%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing program manager vs marketing lead demographics

Here are the differences between marketing program managers' and marketing leads' demographics:

	Marketing Program Manager	Marketing Lead
Average age	39	39
Gender ratio	Male, 38.7% Female, 61.3%	Male, 50.8% Female, 49.2%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing program manager and marketing lead duties and responsibilities

Marketing program manager example responsibilities.

Achieve designation as a center of excellence with manage care organizations, Medicare and Medicaid.
Manage RFP solicitation and response process.
Manage multiple initiatives using digital media, SEM, social media, inbound marketing and content distribution channels.
Manage MarCom programs with $250K annual budget for Philips HeartStart automate external defibrillator (a) business unit.
Manage major CRM implementation project for global aerospace company.
Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.

Marketing lead example responsibilities.

Launch new cloud services and manage execution across functions to reach sellers, current customers, prospects and influencers.
Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Re-Design marketing materials, Facebook page, LinkedIn page and website.
Develop blog posts, Facebook updates and tweets to spread awareness of new product or services while tracking effectiveness and ROI.
Coordinate and responsible for MDF fund deployment.

Marketing program manager vs marketing lead skills

Common marketing program manager skills

Digital Marketing, 14%
Project Management, 7%
Marketing Campaigns, 6%
B2B Marketing, 5%
Integrated Marketing, 5%
Salesforce, 3%

Common marketing lead skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Project Management, 5%
Integrated Marketing, 3%
Healthcare, 3%
Twitter, 3%

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Marketing Program Manager
Marketing Program Manager vs Marketing Lead

Updated January 8, 2025

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