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The differences between marketing program managers and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing program manager and a marketing supervisor. Additionally, a marketing program manager has an average salary of $86,807, which is higher than the $64,304 average annual salary of a marketing supervisor.
The top three skills for a marketing program manager include digital marketing, project management and marketing campaigns. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.
| Marketing Program Manager | Marketing Supervisor | |
| Yearly salary | $86,807 | $64,304 |
| Hourly rate | $41.73 | $30.92 |
| Growth rate | 10% | 10% |
| Number of jobs | 173,228 | 74,956 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 71% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Marketing program managers and marketing supervisors have different pay scales, as shown below.
| Marketing Program Manager | Marketing Supervisor | |
| Average salary | $86,807 | $64,304 |
| Salary range | Between $64,000 And $116,000 | Between $45,000 And $90,000 |
| Highest paying City | San Francisco, CA | Dix Hills, NY |
| Highest paying state | California | New York |
| Best paying company | Meta | Halliburton |
| Best paying industry | Transportation | Retail |
There are a few differences between a marketing program manager and a marketing supervisor in terms of educational background:
| Marketing Program Manager | Marketing Supervisor | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 71% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing program managers' and marketing supervisors' demographics:
| Marketing Program Manager | Marketing Supervisor | |
| Average age | 39 | 39 |
| Gender ratio | Male, 38.7% Female, 61.3% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |