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The differences between marketing program managers and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing program manager and a senior product marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $86,807 average annual salary of a marketing program manager.
The top three skills for a marketing program manager include digital marketing, project management and marketing campaigns. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Marketing Program Manager | Senior Product Marketing Manager | |
| Yearly salary | $86,807 | $128,471 |
| Hourly rate | $41.73 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 173,228 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Marketing program managers and senior product marketing managers have different pay scales, as shown below.
| Marketing Program Manager | Senior Product Marketing Manager | |
| Average salary | $86,807 | $128,471 |
| Salary range | Between $64,000 And $116,000 | Between $97,000 And $168,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Roku |
| Best paying industry | Transportation | Technology |
There are a few differences between a marketing program manager and a senior product marketing manager in terms of educational background:
| Marketing Program Manager | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing program managers' and senior product marketing managers' demographics:
| Marketing Program Manager | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 38.7% Female, 61.3% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |