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The differences between marketing project coordinators and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing project coordinator and a marketing coordinator. Additionally, a marketing project coordinator has an average salary of $51,092, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a marketing project coordinator include project management, digital marketing and powerpoint. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Marketing Project Coordinator | Marketing Coordinator | |
| Yearly salary | $51,092 | $48,326 |
| Hourly rate | $24.56 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 103,852 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing project coordinator is in charge of coordinating various teams involved in a company's marketing efforts. Their responsibilities revolve around creating marketing concepts and strategies, devising business plans and models, performing research and analysis to identify new opportunities and customer needs, and keeping abreast of the latest trends. A marketing project coordinator must also organize meetings and communication materials, liaise with external agents, monitor projects and social media campaigns, and perform support tasks while implementing the company's policies and regulations.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Marketing project coordinators and marketing coordinators have different pay scales, as shown below.
| Marketing Project Coordinator | Marketing Coordinator | |
| Average salary | $51,092 | $48,326 |
| Salary range | Between $40,000 And $64,000 | Between $34,000 And $67,000 |
| Highest paying City | Los Angeles, CA | New York, NY |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | Hensel Phelps | Keller Williams Capital Properties |
| Best paying industry | Construction | Technology |
There are a few differences between a marketing project coordinator and a marketing coordinator in terms of educational background:
| Marketing Project Coordinator | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing project coordinators' and marketing coordinators' demographics:
| Marketing Project Coordinator | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 24.1% Female, 75.9% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 10.6% White, 67.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |