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Marketing project coordinator vs marketing coordinator

The differences between marketing project coordinators and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing project coordinator and a marketing coordinator. Additionally, a marketing project coordinator has an average salary of $51,092, which is higher than the $48,326 average annual salary of a marketing coordinator.

The top three skills for a marketing project coordinator include project management, digital marketing and powerpoint. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.

Marketing project coordinator vs marketing coordinator overview

Marketing Project CoordinatorMarketing Coordinator
Yearly salary$51,092$48,326
Hourly rate$24.56$23.23
Growth rate19%19%
Number of jobs103,85291,281
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 80%
Average age3737
Years of experience66

What does a marketing project coordinator do?

A marketing project coordinator is in charge of coordinating various teams involved in a company's marketing efforts. Their responsibilities revolve around creating marketing concepts and strategies, devising business plans and models, performing research and analysis to identify new opportunities and customer needs, and keeping abreast of the latest trends. A marketing project coordinator must also organize meetings and communication materials, liaise with external agents, monitor projects and social media campaigns, and perform support tasks while implementing the company's policies and regulations.

What does a marketing coordinator do?

A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.

Marketing project coordinator vs marketing coordinator salary

Marketing project coordinators and marketing coordinators have different pay scales, as shown below.

Marketing Project CoordinatorMarketing Coordinator
Average salary$51,092$48,326
Salary rangeBetween $40,000 And $64,000Between $34,000 And $67,000
Highest paying CityLos Angeles, CANew York, NY
Highest paying stateNew JerseyNew Jersey
Best paying companyHensel PhelpsKeller Williams Capital Properties
Best paying industryConstructionTechnology

Differences between marketing project coordinator and marketing coordinator education

There are a few differences between a marketing project coordinator and a marketing coordinator in terms of educational background:

Marketing Project CoordinatorMarketing Coordinator
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 80%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing project coordinator vs marketing coordinator demographics

Here are the differences between marketing project coordinators' and marketing coordinators' demographics:

Marketing Project CoordinatorMarketing Coordinator
Average age3737
Gender ratioMale, 24.1% Female, 75.9%Male, 27.4% Female, 72.6%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 10.6% White, 67.0% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between marketing project coordinator and marketing coordinator duties and responsibilities

Marketing project coordinator example responsibilities.

  • Lead search engine optimization efforts (on-page optimization, link building, SEO).
  • Manage social media outlets and channels, negotiate all media contracts and vendor RFP and RFQ.
  • Coordinate marketing event budgets and achieve stated ROI targets for marketing department.
  • Create implementation plan and manage initial activities for social media integration via Facebook and LinkedIn.
  • Construct design of graphics & HTML coding of contents for B2B/B2C emails.
  • Track analytics of social media using HootSuite and analytics through Facebook and LinkedIn.
  • Show more

Marketing coordinator example responsibilities.

  • Produce and manage content of company blog using WordPress.
  • Manage first phase of company rebranding and website redesign (not yet implement).
  • Work with outside advertising agency to manage calendars, proofread ads, and analyze metrics.
  • Coordinate the logistics for off-site cocktail/dinner event for clients/prospects and manage RSVP, guest list.
  • Manage internal and external websites using WordPress, SharePoint, HTML and CSS (editing).
  • Identify segments through research and analysis, manage lists, and A/B test to optimize metrics and conversions.
  • Show more

Marketing project coordinator vs marketing coordinator skills

Common marketing project coordinator skills
  • Project Management, 20%
  • Digital Marketing, 11%
  • PowerPoint, 8%
  • Marketing Campaigns, 7%
  • Email Campaigns, 4%
  • Graphic Design, 4%
Common marketing coordinator skills
  • Digital Marketing, 8%
  • Customer Service, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Email Campaigns, 4%
  • Press Releases, 4%

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