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The differences between marketing representatives and sales development representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing representative, becoming a sales development representative takes usually requires 2-4 years. Additionally, a sales development representative has an average salary of $51,504, which is higher than the $47,376 average annual salary of a marketing representative.
The top three skills for a marketing representative include product knowledge, customer service and sales presentations. The most important skills for a sales development representative are SDR, lead generation, and customer service.
| Marketing Representative | Sales Development Representative | |
| Yearly salary | $47,376 | $51,504 |
| Hourly rate | $22.78 | $24.76 |
| Growth rate | 19% | 4% |
| Number of jobs | 217,886 | 199,588 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 83% |
| Average age | 37 | 47 |
| Years of experience | 6 | 4 |
A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.
A sales development representative qualifies leads at the sales funnel's initial stages. Sales development representatives need to conduct research for prospective clients and qualify the leads before handing them to the sales team. They develop sales strategies to attract buyers or solicit potential customers. They need to build relationships with their customers to determine their needs and qualify the viability of interests to drive sales. Also, they collaborate with the sales executives making certain that corporate targets and goals are met.
Marketing representatives and sales development representatives have different pay scales, as shown below.
| Marketing Representative | Sales Development Representative | |
| Average salary | $47,376 | $51,504 |
| Salary range | Between $28,000 And $77,000 | Between $34,000 And $77,000 |
| Highest paying City | New York, NY | Boston, MA |
| Highest paying state | Washington | Alaska |
| Best paying company | Amazon | PitchBook Data |
| Best paying industry | Finance | Start-up |
There are a few differences between a marketing representative and a sales development representative in terms of educational background:
| Marketing Representative | Sales Development Representative | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 83% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Pennsylvania |
Here are the differences between marketing representatives' and sales development representatives' demographics:
| Marketing Representative | Sales Development Representative | |
| Average age | 37 | 47 |
| Gender ratio | Male, 46.7% Female, 53.3% | Male, 63.1% Female, 36.9% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1% | Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.4% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 6% |