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The differences between marketing representatives and service representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing representative, becoming a service representative takes usually requires 6-12 months. Additionally, a marketing representative has an average salary of $47,376, which is higher than the $33,692 average annual salary of a service representative.
The top three skills for a marketing representative include product knowledge, customer service and sales presentations. The most important skills for a service representative are customer service, client service, and patients.
| Marketing Representative | Service Representative | |
| Yearly salary | $47,376 | $33,692 |
| Hourly rate | $22.78 | $16.20 |
| Growth rate | 19% | -4% |
| Number of jobs | 217,886 | 210,671 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 51% |
| Average age | 37 | 40 |
| Years of experience | 6 | 12 |
A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.
Service representatives handle customer inquiries, requests, complaints, and other general feedback. They are usually the first point of contact with the company's customers. Service representatives are expected to be familiar with all of the company's products so that they can answer all inquiries made by the customers. They should also be familiar with company policies and guidelines on sales and customer handling so that they can address concerns and feedback. They are usually the ones who try to resolve customer complaints by sending issues to applicable departments and ensuring that customers are satisfied with the company's products and services.
Marketing representatives and service representatives have different pay scales, as shown below.
| Marketing Representative | Service Representative | |
| Average salary | $47,376 | $33,692 |
| Salary range | Between $28,000 And $77,000 | Between $24,000 And $45,000 |
| Highest paying City | New York, NY | New York, NY |
| Highest paying state | Washington | New York |
| Best paying company | Amazon | Northern Trust |
| Best paying industry | Finance | Government |
There are a few differences between a marketing representative and a service representative in terms of educational background:
| Marketing Representative | Service Representative | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 51% |
| Most common major | Business | Business |
| Most common college | University of Georgia | - |
Here are the differences between marketing representatives' and service representatives' demographics:
| Marketing Representative | Service Representative | |
| Average age | 37 | 40 |
| Gender ratio | Male, 46.7% Female, 53.3% | Male, 39.6% Female, 60.4% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1% | Black or African American, 11.0% Unknown, 5.3% Hispanic or Latino, 20.6% Asian, 6.8% White, 55.7% American Indian and Alaska Native, 0.7% |
| LGBT Percentage | 10% | 7% |