Marketing technician vs marketing administrator

The differences between marketing technicians and marketing administrators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing technician and a marketing administrator. Additionally, a marketing technician has an average salary of $87,649, which is higher than the $68,147 average annual salary of a marketing administrator.

The top three skills for a marketing technician include digital marketing, b testing and CRM. The most important skills for a marketing administrator are powerpoint, salesforce, and database management.

Marketing technician vs marketing administrator overview

	Marketing Technician	Marketing Administrator
Yearly salary	$87,649	$68,147
Hourly rate	$42.14	$32.76
Growth rate	19%	19%
Number of jobs	79,196	127,569
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 67%	Bachelor's Degree, 70%
Average age	37	37
Years of experience	6	6

What does a marketing technician do?

A marketing technician provides the technical assistance needed to analyze, implement, and monitor the marketing programs. Besides performing statistical analyses and research and compiling yearly, quarterly, and monthly operations reports, marketing technicians also supervise business development tasks and property leasing activities. They work hand-in-hand with the company's purchasing staff to collect technical information needed to prepare proposal requests for special projects. These professionals evaluate and report programs that adhere to the applicable ordinances, regulations, and laws.

What does a marketing administrator do?

A marketing administrator is responsible for assisting the marketing operations of an organization, promoting the company's goods and services to the public market, and increasing brand popularity on digital media platforms. Marketing administrators help the creative team in designing advertisement campaigns, digital content, and other marketing materials to improve customer awareness. They also identify new business opportunities by analyzing current industry trends and consumer demands, driving more revenue resources to the business, and increasing profits.

Marketing technician vs marketing administrator salary

Marketing technicians and marketing administrators have different pay scales, as shown below.

	Marketing Technician	Marketing Administrator
Average salary	$87,649	$68,147
Salary range	Between $57,000 And $134,000	Between $46,000 And $99,000
Highest paying City	Dover, DE	Dover, DE
Highest paying state	Delaware	Alaska
Best paying company	Microsoft	Fox News
Best paying industry	Energy	Finance

Differences between marketing technician and marketing administrator education

There are a few differences between a marketing technician and a marketing administrator in terms of educational background:

	Marketing Technician	Marketing Administrator
Most common degree	Bachelor's Degree, 67%	Bachelor's Degree, 70%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing technician vs marketing administrator demographics

Here are the differences between marketing technicians' and marketing administrators' demographics:

	Marketing Technician	Marketing Administrator
Average age	37	37
Gender ratio	Male, 59.0% Female, 41.0%	Male, 21.3% Female, 78.7%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.3% White, 65.6% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.4% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing technician and marketing administrator duties and responsibilities

Marketing technician example responsibilities.

Manage all social media programs including creating an official company page on Facebook, Instagram and mail newsletter.
Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Design program brochures and promotional pieces, PowerPoint presentations, and other digital media.
Create and edit artwork and copy for upcoming e-commerce site launch including HTML coding.
Implement CRM software to better help identify & target customer, prospect and vendor opportunities.
Update all customer opportunities in CRM and salesforce.com, tracking design wins on a quarterly basis.

Marketing administrator example responsibilities.

Organize and manage a social media campaigns utilizing Facebook, YouTube and other social media platforms for new customer acquisition.
Manage website representation, functionality, and SEO optimization.
Process daily accounting including reconciliation of payable accounts, tracking and managing inventory through QuickBooks.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
Post marketing content on Google+ and LinkedIn business pages.
Create and regularly update web pages on the company website using HTML code.

Marketing technician vs marketing administrator skills

Common marketing technician skills

Digital Marketing, 24%
B Testing, 6%
CRM, 6%
Email Marketing, 5%
SEO, 5%
A/B, 5%

Common marketing administrator skills

PowerPoint, 8%
Salesforce, 7%
Database Management, 6%
Customer Service, 6%
Marketing Campaigns, 6%
Digital Marketing, 5%

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Business and Financial Industry
Marketing Technician
Marketing Technician vs Marketing Administrator

Updated January 8, 2025

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