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The differences between marketing technicians and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing technician and a marketing analyst. Additionally, a marketing technician has an average salary of $87,649, which is higher than the $59,380 average annual salary of a marketing analyst.
The top three skills for a marketing technician include digital marketing, b testing and CRM. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Marketing Technician | Marketing Analyst | |
| Yearly salary | $87,649 | $59,380 |
| Hourly rate | $42.14 | $28.55 |
| Growth rate | 19% | 19% |
| Number of jobs | 79,196 | 95,650 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing technician provides the technical assistance needed to analyze, implement, and monitor the marketing programs. Besides performing statistical analyses and research and compiling yearly, quarterly, and monthly operations reports, marketing technicians also supervise business development tasks and property leasing activities. They work hand-in-hand with the company's purchasing staff to collect technical information needed to prepare proposal requests for special projects. These professionals evaluate and report programs that adhere to the applicable ordinances, regulations, and laws.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Marketing technicians and marketing analysts have different pay scales, as shown below.
| Marketing Technician | Marketing Analyst | |
| Average salary | $87,649 | $59,380 |
| Salary range | Between $57,000 And $134,000 | Between $41,000 And $84,000 |
| Highest paying City | Dover, DE | Seattle, WA |
| Highest paying state | Delaware | Washington |
| Best paying company | Microsoft | Meta |
| Best paying industry | Energy | Finance |
There are a few differences between a marketing technician and a marketing analyst in terms of educational background:
| Marketing Technician | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing technicians' and marketing analysts' demographics:
| Marketing Technician | Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 59.0% Female, 41.0% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.3% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |