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The differences between marketing technicians and marketing executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing technician, becoming a marketing executive takes usually requires 8-10 years. Additionally, a marketing technician has an average salary of $87,649, which is higher than the $73,499 average annual salary of a marketing executive.
The top three skills for a marketing technician include digital marketing, b testing and CRM. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Marketing Technician | Marketing Executive | |
| Yearly salary | $87,649 | $73,499 |
| Hourly rate | $42.14 | $35.34 |
| Growth rate | 19% | 10% |
| Number of jobs | 79,196 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 70% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A marketing technician provides the technical assistance needed to analyze, implement, and monitor the marketing programs. Besides performing statistical analyses and research and compiling yearly, quarterly, and monthly operations reports, marketing technicians also supervise business development tasks and property leasing activities. They work hand-in-hand with the company's purchasing staff to collect technical information needed to prepare proposal requests for special projects. These professionals evaluate and report programs that adhere to the applicable ordinances, regulations, and laws.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Marketing technicians and marketing executives have different pay scales, as shown below.
| Marketing Technician | Marketing Executive | |
| Average salary | $87,649 | $73,499 |
| Salary range | Between $57,000 And $134,000 | Between $49,000 And $108,000 |
| Highest paying City | Dover, DE | San Francisco, CA |
| Highest paying state | Delaware | Nevada |
| Best paying company | Microsoft | Microsoft |
| Best paying industry | Energy | Retail |
There are a few differences between a marketing technician and a marketing executive in terms of educational background:
| Marketing Technician | Marketing Executive | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing technicians' and marketing executives' demographics:
| Marketing Technician | Marketing Executive | |
| Average age | 37 | 39 |
| Gender ratio | Male, 59.0% Female, 41.0% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.3% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |