National account executive vs marketing account executive

The differences between national account executives and marketing account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a national account executive has an average salary of $75,924, which is higher than the $52,986 average annual salary of a marketing account executive.

The top three skills for a national account executive include customer service, healthcare and account management. The most important skills for a marketing account executive are digital marketing, c-level, and CRM.

National account executive vs marketing account executive overview

	National Account Executive	Marketing Account Executive
Yearly salary	$75,924	$52,986
Hourly rate	$36.50	$25.47
Growth rate	5%	10%
Number of jobs	160,271	188,195
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 82%	Bachelor's Degree, 80%
Average age	44	39
Years of experience	-	10

What does a national account executive do?

A national account executive is responsible for identifying sales opportunities and assisting the company in achieving its sales goals. Your duties and responsibilities will include identifying new market trends and conducting research to win new accounts, enforcing the company's sales strategies and plans, and developing new revenue from existing clients by offering additional services and selling new sites. Additionally, you will be responsible for maintaining good relationships with business decision-makers at major companies, investigating promotions, sales strategies, and competitor products, and setting performance goals.

What does a marketing account executive do?

Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.

National account executive vs marketing account executive salary

National account executives and marketing account executives have different pay scales, as shown below.

	National Account Executive	Marketing Account Executive
Average salary	$75,924	$52,986
Salary range	Between $47,000 And $122,000	Between $36,000 And $75,000
Highest paying City	San Francisco, CA	Reston, VA
Highest paying state	Oregon	Virginia
Best paying company	Thumbtack	Google
Best paying industry	Finance	Finance

Differences between national account executive and marketing account executive education

There are a few differences between a national account executive and a marketing account executive in terms of educational background:

	National Account Executive	Marketing Account Executive
Most common degree	Bachelor's Degree, 82%	Bachelor's Degree, 80%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Georgia

National account executive vs marketing account executive demographics

Here are the differences between national account executives' and marketing account executives' demographics:

	National Account Executive	Marketing Account Executive
Average age	44	39
Gender ratio	Male, 65.7% Female, 34.3%	Male, 45.1% Female, 54.9%
Race ratio	Black or African American, 7.1% Unknown, 4.1% Hispanic or Latino, 15.7% Asian, 5.7% White, 67.1% American Indian and Alaska Native, 0.4%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	5%	10%

Differences between national account executive and marketing account executive duties and responsibilities

National account executive example responsibilities.

Manage a customer relations management (CRM) system by inputting customer orders and information necessary to manage each account.
Use SalesForce to effective manage current relationships and new prospects.
Utilize SalesForce daily in order to effectively prospect and manage sales cycle.
Manage and negotiate contracts with large strategic IDNs while supporting GPO management.
Manage OEM relationship from a proactive consultative role proposing strategy and tactics for client base on research data and marketing/engagement metrics.
Maintain accounts utilizing a detail CRM database and continuous follow-ups.

Marketing account executive example responsibilities.

Engage with the Facebook community and manage feedback and customer inquiries.
Create engaging content on Facebook and Instagram to inform potential leads about services, along with promoting clients businesses.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Create innovative marketing and business plans with SEO, SEM and social media strategies to define selling plan and campaign.
Create customized sales presentations including PowerPoint presentations, custom tailor brochures, and specialize demo presentations.
Recruit to develop and execute the CRM programs targeting consumers for Astra-Zeneca brands.

National account executive vs marketing account executive skills

Common national account executive skills

Customer Service, 10%
Healthcare, 6%
Account Management, 6%
PowerPoint, 6%
National Accounts, 6%
CRM, 4%

Common marketing account executive skills

Digital Marketing, 35%
C-Level, 11%
CRM, 6%
Customer Satisfaction, 5%
Lead Generation, 4%
Brand Awareness, 4%

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National Account Executive
National Account Executive vs Marketing Account Executive

Updated January 8, 2025

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