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National account representative vs national account manager

The differences between national account representatives and national account managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a national account representative, becoming a national account manager takes usually requires 6-8 years. Additionally, a national account manager has an average salary of $96,948, which is higher than the $44,826 average annual salary of a national account representative.

The top three skills for a national account representative include national accounts, customer service and product knowledge. The most important skills for a national account manager are account management, customer service, and national accounts.

National account representative vs national account manager overview

National Account RepresentativeNational Account Manager
Yearly salary$44,826$96,948
Hourly rate$21.55$46.61
Growth rate4%5%
Number of jobs204,509152,555
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 81%
Average age4746
Years of experience48

What does a national account representative do?

A national account representative plays a pivotal role in managing client relationships. These professionals manage relationships for high-value customers, especially those who invest vast amounts in the company or those who have stayed in the organization for an extended period. In general, the national account representative's primary goal is to foster trust. National account representatives identify new business opportunities and make sales calls. To qualify as a national account representative, you must possess a bachelor's degree in this field, primarily in business administration.

What does a national account manager do?

A national account manager is an individual who is responsible for maintaining strong relationships with key accounts from a particular region. To ensure long-term success, federal account managers must act as a liaison between customers and the internal team by achieving the customers' needs and requirements. They must identify and create attractive strategies to bring new customers and gain revenues. Also, candidates for national account managers must possess excellent interpersonal skills and experience managing national accounts.

National account representative vs national account manager salary

National account representatives and national account managers have different pay scales, as shown below.

National Account RepresentativeNational Account Manager
Average salary$44,826$96,948
Salary rangeBetween $30,000 And $64,000Between $73,000 And $127,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-Amazon
Best paying industry-Technology

Differences between national account representative and national account manager education

There are a few differences between a national account representative and a national account manager in terms of educational background:

National Account RepresentativeNational Account Manager
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 81%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at AlfredUniversity of Southern California

National account representative vs national account manager demographics

Here are the differences between national account representatives' and national account managers' demographics:

National Account RepresentativeNational Account Manager
Average age4746
Gender ratioMale, 54.5% Female, 45.5%Male, 70.7% Female, 29.3%
Race ratioBlack or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 13.9% Asian, 5.1% White, 73.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage6%7%

Differences between national account representative and national account manager duties and responsibilities

National account representative example responsibilities.

  • Manage and assist a vast customer base in the market for new roofing needs after a large hail storm in Lubbock.
  • Increase revenue through upselling new specialize testing options with key clinic staff and physicians.
  • Provide sales and technical support to distributors and OEM'S in the electrical distribution industry.
  • Maintain continuous contact with customers, including OEM, distribution, system integrators and end users.
  • Maintain continuous communication with warehouse managers, third party administrators, injure employees and healthcare professionals.
  • Respond to inquiries from medical providers, hospitals and other healthcare facilities regarding eligibility and claim status.
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National account manager example responsibilities.

  • Achieve ROI optimization for key retailers nationwide; employ consultative sales methodology.
  • Managed/Analyze individual account POS numbers to assist in forecasting, manage inventory and overall category management.
  • Manage OEM relationship from a proactive consultative role proposing strategy and tactics for client base on research data and marketing/engagement metrics.
  • Improve sales process documentation by utilizing CRM to better communicate with field sales staff in idealizing customer interactions.
  • Close multi-million dollar deals with DOD agencies.
  • Provide enterprise class products including servers, storage, networking, virtualization, and, datacenter solutions.
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National account representative vs national account manager skills

Common national account representative skills
  • National Accounts, 17%
  • Customer Service, 15%
  • Product Knowledge, 13%
  • Account Management, 5%
  • Sales Growth, 4%
  • Trade Shows, 3%
Common national account manager skills
  • Account Management, 9%
  • Customer Service, 9%
  • National Accounts, 8%
  • Healthcare, 6%
  • CRM, 4%
  • Customer Relationships, 4%