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National account representative vs sales development representative

The differences between national account representatives and sales development representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a national account representative and a sales development representative. Additionally, a sales development representative has an average salary of $51,504, which is higher than the $44,826 average annual salary of a national account representative.

The top three skills for a national account representative include national accounts, customer service and product knowledge. The most important skills for a sales development representative are SDR, lead generation, and customer service.

National account representative vs sales development representative overview

National Account RepresentativeSales Development Representative
Yearly salary$44,826$51,504
Hourly rate$21.55$24.76
Growth rate4%4%
Number of jobs204,509199,588
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 83%
Average age4747
Years of experience44

What does a national account representative do?

A national account representative plays a pivotal role in managing client relationships. These professionals manage relationships for high-value customers, especially those who invest vast amounts in the company or those who have stayed in the organization for an extended period. In general, the national account representative's primary goal is to foster trust. National account representatives identify new business opportunities and make sales calls. To qualify as a national account representative, you must possess a bachelor's degree in this field, primarily in business administration.

What does a sales development representative do?

A sales development representative qualifies leads at the sales funnel's initial stages. Sales development representatives need to conduct research for prospective clients and qualify the leads before handing them to the sales team. They develop sales strategies to attract buyers or solicit potential customers. They need to build relationships with their customers to determine their needs and qualify the viability of interests to drive sales. Also, they collaborate with the sales executives making certain that corporate targets and goals are met.

National account representative vs sales development representative salary

National account representatives and sales development representatives have different pay scales, as shown below.

National Account RepresentativeSales Development Representative
Average salary$44,826$51,504
Salary rangeBetween $30,000 And $64,000Between $34,000 And $77,000
Highest paying City-Boston, MA
Highest paying state-Alaska
Best paying company-PitchBook Data
Best paying industry-Start-up

Differences between national account representative and sales development representative education

There are a few differences between a national account representative and a sales development representative in terms of educational background:

National Account RepresentativeSales Development Representative
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 83%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at AlfredUniversity of Pennsylvania

National account representative vs sales development representative demographics

Here are the differences between national account representatives' and sales development representatives' demographics:

National Account RepresentativeSales Development Representative
Average age4747
Gender ratioMale, 54.5% Female, 45.5%Male, 63.1% Female, 36.9%
Race ratioBlack or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 13.9% Asian, 5.1% White, 73.2% American Indian and Alaska Native, 0.2%Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.4% American Indian and Alaska Native, 0.2%
LGBT Percentage6%6%

Differences between national account representative and sales development representative duties and responsibilities

National account representative example responsibilities.

  • Manage and assist a vast customer base in the market for new roofing needs after a large hail storm in Lubbock.
  • Increase revenue through upselling new specialize testing options with key clinic staff and physicians.
  • Provide sales and technical support to distributors and OEM'S in the electrical distribution industry.
  • Maintain continuous contact with customers, including OEM, distribution, system integrators and end users.
  • Maintain continuous communication with warehouse managers, third party administrators, injure employees and healthcare professionals.
  • Respond to inquiries from medical providers, hospitals and other healthcare facilities regarding eligibility and claim status.
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Sales development representative example responsibilities.

  • Manage organization website and Facebook page; writing articles for websites and newsletters.
  • Develop social media strategies for Facebook, LinkedIn, and emerging social networks, generating leads.
  • Manage individual sales activities by developing highly effective, communications focuse relationship with multiple sales channels.
  • supply chain management and procurement software (SaaS).
  • Handle customer service inquiries, returns, and RMA exchanges.
  • Develop a strong knowledge of SaaS sales techniques and lead management/generation.
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National account representative vs sales development representative skills

Common national account representative skills
  • National Accounts, 17%
  • Customer Service, 15%
  • Product Knowledge, 13%
  • Account Management, 5%
  • Sales Growth, 4%
  • Trade Shows, 3%
Common sales development representative skills
  • SDR, 11%
  • Lead Generation, 6%
  • Customer Service, 6%
  • Account Executives, 5%
  • Linkedin, 5%
  • Outbound Calls, 4%