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The differences between online marketing coordinators and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an online marketing coordinator, becoming a digital marketing manager takes usually requires 8-10 years. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $39,102 average annual salary of an online marketing coordinator.
The top three skills for an online marketing coordinator include google adwords, marketing campaigns and google analytics. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Online Marketing Coordinator | Digital Marketing Manager | |
| Yearly salary | $39,102 | $99,563 |
| Hourly rate | $18.80 | $47.87 |
| Growth rate | 19% | 10% |
| Number of jobs | 82,641 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 77% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
An Online Marketing Coordinator coordinates the organization's social media platforms and online presence. Besides executing digital marketing and social media strategies, Online Marketing Coordinators also distribute marketing initiatives, promotions, and campaigns. These professions create and execute marketing campaigns across different online and offline platforms. Moreover, an Online Marketing Coordinator implements the organization's marketing campaigns and communications. These include managing campaign development, campaign design, campaign approval, campaign production, and printed and digital material delivery. Finally, an Online Marketing Coordinator implements social media content programs across various social channels by working with industry partners.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Online marketing coordinators and digital marketing managers have different pay scales, as shown below.
| Online Marketing Coordinator | Digital Marketing Manager | |
| Average salary | $39,102 | $99,563 |
| Salary range | Between $31,000 And $48,000 | Between $71,000 And $138,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | New Jersey |
| Best paying company | - | Conrad N. Hilton Foundation |
| Best paying industry | - | - |
There are a few differences between an online marketing coordinator and a digital marketing manager in terms of educational background:
| Online Marketing Coordinator | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between online marketing coordinators' and digital marketing managers' demographics:
| Online Marketing Coordinator | Digital Marketing Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 45.6% Female, 54.4% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 13.8% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |