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The differences between online marketing coordinators and marketing executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an online marketing coordinator, becoming a marketing executive takes usually requires 8-10 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $39,102 average annual salary of an online marketing coordinator.
The top three skills for an online marketing coordinator include google adwords, marketing campaigns and google analytics. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Online Marketing Coordinator | Marketing Executive | |
| Yearly salary | $39,102 | $73,499 |
| Hourly rate | $18.80 | $35.34 |
| Growth rate | 19% | 10% |
| Number of jobs | 82,641 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 70% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
An Online Marketing Coordinator coordinates the organization's social media platforms and online presence. Besides executing digital marketing and social media strategies, Online Marketing Coordinators also distribute marketing initiatives, promotions, and campaigns. These professions create and execute marketing campaigns across different online and offline platforms. Moreover, an Online Marketing Coordinator implements the organization's marketing campaigns and communications. These include managing campaign development, campaign design, campaign approval, campaign production, and printed and digital material delivery. Finally, an Online Marketing Coordinator implements social media content programs across various social channels by working with industry partners.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Online marketing coordinators and marketing executives have different pay scales, as shown below.
| Online Marketing Coordinator | Marketing Executive | |
| Average salary | $39,102 | $73,499 |
| Salary range | Between $31,000 And $48,000 | Between $49,000 And $108,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Nevada |
| Best paying company | - | Microsoft |
| Best paying industry | - | Retail |
There are a few differences between an online marketing coordinator and a marketing executive in terms of educational background:
| Online Marketing Coordinator | Marketing Executive | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between online marketing coordinators' and marketing executives' demographics:
| Online Marketing Coordinator | Marketing Executive | |
| Average age | 37 | 39 |
| Gender ratio | Male, 45.6% Female, 54.4% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 13.8% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |