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The differences between online marketing coordinators and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an online marketing coordinator, becoming a marketing strategist takes usually requires 8-10 years. Additionally, a marketing strategist has an average salary of $80,033, which is higher than the $39,102 average annual salary of an online marketing coordinator.
The top three skills for an online marketing coordinator include google adwords, marketing campaigns and google analytics. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Online Marketing Coordinator | Marketing Strategist | |
| Yearly salary | $39,102 | $80,033 |
| Hourly rate | $18.80 | $38.48 |
| Growth rate | 19% | 10% |
| Number of jobs | 82,641 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
An Online Marketing Coordinator coordinates the organization's social media platforms and online presence. Besides executing digital marketing and social media strategies, Online Marketing Coordinators also distribute marketing initiatives, promotions, and campaigns. These professions create and execute marketing campaigns across different online and offline platforms. Moreover, an Online Marketing Coordinator implements the organization's marketing campaigns and communications. These include managing campaign development, campaign design, campaign approval, campaign production, and printed and digital material delivery. Finally, an Online Marketing Coordinator implements social media content programs across various social channels by working with industry partners.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Online marketing coordinators and marketing strategists have different pay scales, as shown below.
| Online Marketing Coordinator | Marketing Strategist | |
| Average salary | $39,102 | $80,033 |
| Salary range | Between $31,000 And $48,000 | Between $53,000 And $119,000 |
| Highest paying City | - | Harrisburg, PA |
| Highest paying state | - | Pennsylvania |
| Best paying company | - | McKinsey & Company Inc |
| Best paying industry | - | Technology |
There are a few differences between an online marketing coordinator and a marketing strategist in terms of educational background:
| Online Marketing Coordinator | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between online marketing coordinators' and marketing strategists' demographics:
| Online Marketing Coordinator | Marketing Strategist | |
| Average age | 37 | 39 |
| Gender ratio | Male, 45.6% Female, 54.4% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 13.8% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |