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Regional account sales manager vs national account manager

The differences between regional account sales managers and national account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a regional account sales manager and a national account manager. Additionally, a regional account sales manager has an average salary of $98,476, which is higher than the $96,948 average annual salary of a national account manager.

The top three skills for a regional account sales manager include customer service, regional sales and CRM. The most important skills for a national account manager are account management, customer service, and national accounts.

Regional account sales manager vs national account manager overview

Regional Account Sales ManagerNational Account Manager
Yearly salary$98,476$96,948
Hourly rate$47.34$46.61
Growth rate5%5%
Number of jobs151,309152,555
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 81%
Average age4646
Years of experience88

What does a regional account sales manager do?

Regional account sales managers are professionals who manage a team of account sales representatives that develop the market potential that can generate revenue for a business firm in an assigned territory. These managers are required to initiate the sales process by scheduling appointments and assisting representatives in producing their initial presentation. They are required to build rapport with potential accounts by closing sales and preparing contracts. Regional account sales managers must also introduce new products and services to expand their sales in existing accounts.

What does a national account manager do?

A national account manager is an individual who is responsible for maintaining strong relationships with key accounts from a particular region. To ensure long-term success, federal account managers must act as a liaison between customers and the internal team by achieving the customers' needs and requirements. They must identify and create attractive strategies to bring new customers and gain revenues. Also, candidates for national account managers must possess excellent interpersonal skills and experience managing national accounts.

Regional account sales manager vs national account manager salary

Regional account sales managers and national account managers have different pay scales, as shown below.

Regional Account Sales ManagerNational Account Manager
Average salary$98,476$96,948
Salary rangeBetween $75,000 And $129,000Between $73,000 And $127,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-Amazon
Best paying industry-Technology

Differences between regional account sales manager and national account manager education

There are a few differences between a regional account sales manager and a national account manager in terms of educational background:

Regional Account Sales ManagerNational Account Manager
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 81%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Regional account sales manager vs national account manager demographics

Here are the differences between regional account sales managers' and national account managers' demographics:

Regional Account Sales ManagerNational Account Manager
Average age4646
Gender ratioMale, 74.3% Female, 25.7%Male, 70.7% Female, 29.3%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between regional account sales manager and national account manager duties and responsibilities

Regional account sales manager example responsibilities.

  • Manage Mid-Atlantic region of national endurance event service company specializing in online registration/race timing.
  • Establish a record of executive leadership in guiding this national occupational healthcare services provider to record levels of sales and profitability.
  • Develop new accounts while maintaining and upselling existing accounts.

National account manager example responsibilities.

  • Achieve ROI optimization for key retailers nationwide; employ consultative sales methodology.
  • Managed/Analyze individual account POS numbers to assist in forecasting, manage inventory and overall category management.
  • Manage OEM relationship from a proactive consultative role proposing strategy and tactics for client base on research data and marketing/engagement metrics.
  • Improve sales process documentation by utilizing CRM to better communicate with field sales staff in idealizing customer interactions.
  • Close multi-million dollar deals with DOD agencies.
  • Provide enterprise class products including servers, storage, networking, virtualization, and, datacenter solutions.
  • Show more

Regional account sales manager vs national account manager skills

Common regional account sales manager skills
  • Customer Service, 17%
  • Regional Sales, 11%
  • CRM, 8%
  • Customer Satisfaction, 8%
  • Sales Process, 7%
  • Product Line, 7%
Common national account manager skills
  • Account Management, 9%
  • Customer Service, 9%
  • National Accounts, 8%
  • Healthcare, 6%
  • CRM, 4%
  • Customer Relationships, 4%

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