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The differences between senior sales account executives and advertising account executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a senior sales account executive, becoming an advertising account executive takes usually requires 2-4 years. Additionally, a senior sales account executive has an average salary of $97,259, which is higher than the $62,123 average annual salary of an advertising account executive.
The top three skills for a senior sales account executive include CRM, account management and sales process. The most important skills for an advertising account executive are media sales, CRM, and client relationships.
| Senior Sales Account Executive | Advertising Account Executive | |
| Yearly salary | $97,259 | $62,123 |
| Hourly rate | $46.76 | $29.87 |
| Growth rate | 5% | -8% |
| Number of jobs | 188,523 | 117,707 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 78% |
| Average age | 46 | 44 |
| Years of experience | 8 | 4 |
A senior sales account executive is responsible for handling client accounts and strategizing techniques to increase the account's sales performance and image on the target market. Senior sales account executives develop project management plans according to clients' requirements and budget limitations and identify opportunities that would increase revenues and brand awareness. They also coordinate with the sales and marketing team for promotions and media efforts to widen the audience's scope platform. A senior sales account executive must have excellent communication and organizational skills, especially in adjusting to the market trends and revise approach as needed.
An advertising account executive serves as the clients' primary point of contact when coordinating with the advertising team. Mainly responsible for managing client accounts, an advertising account executive must identify the clients' advertising needs, answer inquiries, prepare and process documentation, review former campaigns, and coordinate with the clients to establish timelines, goals, and budgets. Furthermore, it is essential to assist clients every step of the way, ensuring smooth workflow and client satisfaction, all while adhering to the company's policies ad regulations.
Senior sales account executives and advertising account executives have different pay scales, as shown below.
| Senior Sales Account Executive | Advertising Account Executive | |
| Average salary | $97,259 | $62,123 |
| Salary range | Between $58,000 And $160,000 | Between $44,000 And $87,000 |
| Highest paying City | - | Redding, CA |
| Highest paying state | - | California |
| Best paying company | - | Microsoft |
| Best paying industry | - | Telecommunication |
There are a few differences between a senior sales account executive and an advertising account executive in terms of educational background:
| Senior Sales Account Executive | Advertising Account Executive | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Pennsylvania |
Here are the differences between senior sales account executives' and advertising account executives' demographics:
| Senior Sales Account Executive | Advertising Account Executive | |
| Average age | 46 | 44 |
| Gender ratio | Male, 64.6% Female, 35.4% | Male, 41.4% Female, 58.6% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.3% Asian, 4.6% White, 71.6% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 7% | 10% |