Post job

Senior sales account executive vs advertising account executive

The differences between senior sales account executives and advertising account executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a senior sales account executive, becoming an advertising account executive takes usually requires 2-4 years. Additionally, a senior sales account executive has an average salary of $97,259, which is higher than the $62,123 average annual salary of an advertising account executive.

The top three skills for a senior sales account executive include CRM, account management and sales process. The most important skills for an advertising account executive are media sales, CRM, and client relationships.

Senior sales account executive vs advertising account executive overview

Senior Sales Account ExecutiveAdvertising Account Executive
Yearly salary$97,259$62,123
Hourly rate$46.76$29.87
Growth rate5%-8%
Number of jobs188,523117,707
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 78%
Average age4644
Years of experience84

What does a senior sales account executive do?

A senior sales account executive is responsible for handling client accounts and strategizing techniques to increase the account's sales performance and image on the target market. Senior sales account executives develop project management plans according to clients' requirements and budget limitations and identify opportunities that would increase revenues and brand awareness. They also coordinate with the sales and marketing team for promotions and media efforts to widen the audience's scope platform. A senior sales account executive must have excellent communication and organizational skills, especially in adjusting to the market trends and revise approach as needed.

What does an advertising account executive do?

An advertising account executive serves as the clients' primary point of contact when coordinating with the advertising team. Mainly responsible for managing client accounts, an advertising account executive must identify the clients' advertising needs, answer inquiries, prepare and process documentation, review former campaigns, and coordinate with the clients to establish timelines, goals, and budgets. Furthermore, it is essential to assist clients every step of the way, ensuring smooth workflow and client satisfaction, all while adhering to the company's policies ad regulations.

Senior sales account executive vs advertising account executive salary

Senior sales account executives and advertising account executives have different pay scales, as shown below.

Senior Sales Account ExecutiveAdvertising Account Executive
Average salary$97,259$62,123
Salary rangeBetween $58,000 And $160,000Between $44,000 And $87,000
Highest paying City-Redding, CA
Highest paying state-California
Best paying company-Microsoft
Best paying industry-Telecommunication

Differences between senior sales account executive and advertising account executive education

There are a few differences between a senior sales account executive and an advertising account executive in terms of educational background:

Senior Sales Account ExecutiveAdvertising Account Executive
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Pennsylvania

Senior sales account executive vs advertising account executive demographics

Here are the differences between senior sales account executives' and advertising account executives' demographics:

Senior Sales Account ExecutiveAdvertising Account Executive
Average age4644
Gender ratioMale, 64.6% Female, 35.4%Male, 41.4% Female, 58.6%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.3% Asian, 4.6% White, 71.6% American Indian and Alaska Native, 0.4%
LGBT Percentage7%10%

Differences between senior sales account executive and advertising account executive duties and responsibilities

Senior sales account executive example responsibilities.

  • Manage and respond to all RFP's through very detail planning, formal presentations and implementation processes.
  • Manage and close SAAS sales opportunities through forecasting, account resource allocation, account strategy, and planning.
  • Manage day-to-day activity of client relate projects including IP voice, MPLS infrastructures and CPE implementations in a deadline-orient high-pressure environment.
  • Maintain the CRM database (Salesforce) effectively to include customer information, record of contacts and communications.
  • Improve marketing presentation collateral and authore RFP and RFI responses.
  • Introduce CRM software, outsource telemarketing, advertising and direct mail programs.
  • Show more

Advertising account executive example responsibilities.

  • Manage RFP responses for CPG and healthcare campaigns across various publishers (i.e.
  • Manage the everyday activities of a team of 20- 30 account managers, paid search strategist and SEO specialists.
  • Generate leads using a variety of sources, including the Internet, corporate CRM, industry publications and company publication library.
  • Manage copywriting and spot production scheduling
  • Manage and grow existing account list through maintaining agency relationships, increase ROI, and campaign optimization recommendations.
  • Manage day-to-day activity of client relate projects including IP voice, MPLS infrastructures and CPE implementations in a deadline-orient high-pressure environment.
  • Show more

Senior sales account executive vs advertising account executive skills

Common senior sales account executive skills
  • CRM, 8%
  • Account Management, 6%
  • Sales Process, 5%
  • Salesforce, 5%
  • Cloud, 4%
  • Business Development, 4%
Common advertising account executive skills
  • Media Sales, 16%
  • CRM, 11%
  • Client Relationships, 8%
  • Cold Calls, 7%
  • PowerPoint, 7%
  • Mobile Marketing, 7%

Browse executive management jobs