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Senior sales account executive vs marketing account executive

The differences between senior sales account executives and marketing account executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a senior sales account executive, becoming a marketing account executive takes usually requires 8-10 years. Additionally, a senior sales account executive has an average salary of $97,259, which is higher than the $52,986 average annual salary of a marketing account executive.

The top three skills for a senior sales account executive include CRM, account management and sales process. The most important skills for a marketing account executive are digital marketing, c-level, and CRM.

Senior sales account executive vs marketing account executive overview

Senior Sales Account ExecutiveMarketing Account Executive
Yearly salary$97,259$52,986
Hourly rate$46.76$25.47
Growth rate5%10%
Number of jobs188,523188,195
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 80%
Average age4639
Years of experience810

What does a senior sales account executive do?

A senior sales account executive is responsible for handling client accounts and strategizing techniques to increase the account's sales performance and image on the target market. Senior sales account executives develop project management plans according to clients' requirements and budget limitations and identify opportunities that would increase revenues and brand awareness. They also coordinate with the sales and marketing team for promotions and media efforts to widen the audience's scope platform. A senior sales account executive must have excellent communication and organizational skills, especially in adjusting to the market trends and revise approach as needed.

What does a marketing account executive do?

Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.

Senior sales account executive vs marketing account executive salary

Senior sales account executives and marketing account executives have different pay scales, as shown below.

Senior Sales Account ExecutiveMarketing Account Executive
Average salary$97,259$52,986
Salary rangeBetween $58,000 And $160,000Between $36,000 And $75,000
Highest paying City-Reston, VA
Highest paying state-Virginia
Best paying company-Google
Best paying industry-Finance

Differences between senior sales account executive and marketing account executive education

There are a few differences between a senior sales account executive and a marketing account executive in terms of educational background:

Senior Sales Account ExecutiveMarketing Account Executive
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 80%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Georgia

Senior sales account executive vs marketing account executive demographics

Here are the differences between senior sales account executives' and marketing account executives' demographics:

Senior Sales Account ExecutiveMarketing Account Executive
Average age4639
Gender ratioMale, 64.6% Female, 35.4%Male, 45.1% Female, 54.9%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage7%10%

Differences between senior sales account executive and marketing account executive duties and responsibilities

Senior sales account executive example responsibilities.

  • Manage and respond to all RFP's through very detail planning, formal presentations and implementation processes.
  • Manage and close SAAS sales opportunities through forecasting, account resource allocation, account strategy, and planning.
  • Manage day-to-day activity of client relate projects including IP voice, MPLS infrastructures and CPE implementations in a deadline-orient high-pressure environment.
  • Maintain the CRM database (Salesforce) effectively to include customer information, record of contacts and communications.
  • Improve marketing presentation collateral and authore RFP and RFI responses.
  • Introduce CRM software, outsource telemarketing, advertising and direct mail programs.
  • Show more

Marketing account executive example responsibilities.

  • Engage with the Facebook community and manage feedback and customer inquiries.
  • Create engaging content on Facebook and Instagram to inform potential leads about services, along with promoting clients businesses.
  • Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
  • Create innovative marketing and business plans with SEO, SEM and social media strategies to define selling plan and campaign.
  • Create customized sales presentations including PowerPoint presentations, custom tailor brochures, and specialize demo presentations.
  • Recruit to develop and execute the CRM programs targeting consumers for Astra-Zeneca brands.
  • Show more

Senior sales account executive vs marketing account executive skills

Common senior sales account executive skills
  • CRM, 8%
  • Account Management, 6%
  • Sales Process, 5%
  • Salesforce, 5%
  • Cloud, 4%
  • Business Development, 4%
Common marketing account executive skills
  • Digital Marketing, 35%
  • C-Level, 11%
  • CRM, 6%
  • Customer Satisfaction, 5%
  • Lead Generation, 4%
  • Brand Awareness, 4%

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