Specialty representative vs territory representative

The differences between specialty representatives and territory representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a specialty representative, becoming a territory representative takes usually requires 2-4 years. Additionally, a specialty representative has an average salary of $49,201, which is higher than the $39,761 average annual salary of a territory representative.

The top three skills for a specialty representative include patients, oncology and dermatology. The most important skills for a territory representative are customer service, patients, and customer relationships.

Specialty representative vs territory representative overview

	Specialty Representative	Territory Representative
Yearly salary	$49,201	$39,761
Hourly rate	$23.65	$19.12
Growth rate	4%	4%
Number of jobs	50,435	155,926
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 85%	Bachelor's Degree, 83%
Average age	47	47
Years of experience	2	4

What does a specialty representative do?

A specialty representative is responsible for selling specific goods and services to target customers through remote communication or site visits, depending on business requirements and client needs. Specialty representatives assist the marketing and sales team in delivering high-quality sales strategies and promotional techniques to attract customers, identifying their needs by researching industry trends to drive more revenue resources and achieve sales goals and objectives. A specialty representative should have excellent communication and organizational skills, especially in responding to the customers' inquiries and concerns, resolving complaints, and updating their accounts within the database.

What does a territory representative do?

A territory representative is responsible for selling the company's goods and services within a designated area, negotiating offers with potential clients, and identifying business opportunities according to market trends and customer demands. Territory representatives analyze the sales performance and strategize techniques to reach sales targets by coordinating with the whole sales team. They must be highly knowledgeable of the products offered by the company to demonstrate features and functionalities and respond to the inquiries and concerns the customers may have.

Specialty representative vs territory representative salary

Specialty representatives and territory representatives have different pay scales, as shown below.

	Specialty Representative	Territory Representative
Average salary	$49,201	$39,761
Salary range	Between $26,000 And $92,000	Between $31,000 And $50,000
Highest paying City	-	-
Highest paying state	-	-
Best paying company	-	-
Best paying industry	-	-

Differences between specialty representative and territory representative education

There are a few differences between a specialty representative and a territory representative in terms of educational background:

	Specialty Representative	Territory Representative
Most common degree	Bachelor's Degree, 85%	Bachelor's Degree, 83%
Most common major	Business	Business
Most common college	University of Pennsylvania	SUNY College of Technology at Alfred

Specialty representative vs territory representative demographics

Here are the differences between specialty representatives' and territory representatives' demographics:

	Specialty Representative	Territory Representative
Average age	47	47
Gender ratio	Male, 47.7% Female, 52.3%	Male, 62.6% Female, 37.4%
Race ratio	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.2% Asian, 5.1% White, 72.9% American Indian and Alaska Native, 0.2%	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.1% Asian, 5.1% White, 73.0% American Indian and Alaska Native, 0.2%
LGBT Percentage	6%	6%

Differences between specialty representative and territory representative duties and responsibilities

Specialty representative example responsibilities.

Manage the strategic planning and territory development of neurology accounts.
Manage the development, productivity and utilization of local, regional and national speakers for hyperlipidemia and hypertension.
Attract and build strong advocates within large cardiology groups by building a reputation on integrity, product knowledge and accountability.
Develop and influence neurology and psychiatry opinion leaders by organizing medical education events, residency and speaker programs.
Present in-services for healthcare teams in surgery, ICU and GI settings.
Work with key colorectal surgeons and anesthesiologists to prepare for the launch of Entereg.

Territory representative example responsibilities.

Manage and develop an extensive sales pipeline using SalesForce CRM products and phone-orient lead development techniques.
Accomplish this by actively prospecting new business, maintaining accountability on all sales efforts, and actualizing attentiveness to detail.
Design and facilitate educational and informative sales presentations and workshops for patients, family members, physicians and nurses.
Promote portfolio of products from multiple therapeutic classes to internal medicine, cardiology, allergy and pulmonology and family practice.
Develop product advocates in the cardiology space to influence usage at the primary care level.
Use computer systems (CRM) to track opportunities, update customer records, and record sales activity.

Specialty representative vs territory representative skills

Common specialty representative skills

Patients, 27%
Oncology, 10%
Dermatology, 8%
Neurology, 6%
Educational Programs, 6%
Endocrinology, 5%

Common territory representative skills

Customer Service, 12%
Patients, 10%
Customer Relationships, 9%
CRM, 9%
Territory Development, 6%
Food Handling, 5%

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Sales Industry
Specialty Representative
Specialty Representative vs Territory Representative

Updated January 8, 2025

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