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The differences between account marketing representatives and marketing executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an account marketing representative, becoming a marketing executive takes usually requires 8-10 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $58,350 average annual salary of an account marketing representative.
The top three skills for an account marketing representative include market trends, real estate and CRM. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Account Marketing Representative | Marketing Executive | |
| Yearly salary | $58,350 | $73,499 |
| Hourly rate | $28.05 | $35.34 |
| Growth rate | 4% | 10% |
| Number of jobs | 236,254 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 70% |
| Average age | 47 | 39 |
| Years of experience | 4 | 10 |
The account marketing representative initiates contact with clients, handles accounts, meets their requirements, and creates sales and marketing strategies. An account marketing representative is a contact person which clients can go to for information. The account marketing representative collaborates with relevant departments to ensure that an account fares well in the market and thus increases its reputation and solidifies consumer trust and confidence.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Account marketing representatives and marketing executives have different pay scales, as shown below.
| Account Marketing Representative | Marketing Executive | |
| Average salary | $58,350 | $73,499 |
| Salary range | Between $37,000 And $90,000 | Between $49,000 And $108,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Nevada |
| Best paying company | - | Microsoft |
| Best paying industry | - | Retail |
There are a few differences between an account marketing representative and a marketing executive in terms of educational background:
| Account Marketing Representative | Marketing Executive | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between account marketing representatives' and marketing executives' demographics:
| Account Marketing Representative | Marketing Executive | |
| Average age | 47 | 39 |
| Gender ratio | Male, 47.8% Female, 52.2% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.4% Asian, 5.2% White, 72.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 6% | 10% |