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Account marketing representative vs national account representative

The differences between account marketing representatives and national account representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an account marketing representative and a national account representative. Additionally, an account marketing representative has an average salary of $58,350, which is higher than the $44,826 average annual salary of a national account representative.

The top three skills for an account marketing representative include market trends, real estate and CRM. The most important skills for a national account representative are national accounts, customer service, and product knowledge.

Account marketing representative vs national account representative overview

Account Marketing RepresentativeNational Account Representative
Yearly salary$58,350$44,826
Hourly rate$28.05$21.55
Growth rate4%4%
Number of jobs236,254204,509
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 72%
Average age4747
Years of experience44

What does an account marketing representative do?

The account marketing representative initiates contact with clients, handles accounts, meets their requirements, and creates sales and marketing strategies. An account marketing representative is a contact person which clients can go to for information. The account marketing representative collaborates with relevant departments to ensure that an account fares well in the market and thus increases its reputation and solidifies consumer trust and confidence.

What does a national account representative do?

A national account representative plays a pivotal role in managing client relationships. These professionals manage relationships for high-value customers, especially those who invest vast amounts in the company or those who have stayed in the organization for an extended period. In general, the national account representative's primary goal is to foster trust. National account representatives identify new business opportunities and make sales calls. To qualify as a national account representative, you must possess a bachelor's degree in this field, primarily in business administration.

Account marketing representative vs national account representative salary

Account marketing representatives and national account representatives have different pay scales, as shown below.

Account Marketing RepresentativeNational Account Representative
Average salary$58,350$44,826
Salary rangeBetween $37,000 And $90,000Between $30,000 And $64,000
Highest paying City--
Highest paying state--
Best paying company--
Best paying industry--

Differences between account marketing representative and national account representative education

There are a few differences between an account marketing representative and a national account representative in terms of educational background:

Account Marketing RepresentativeNational Account Representative
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaSUNY College of Technology at Alfred

Account marketing representative vs national account representative demographics

Here are the differences between account marketing representatives' and national account representatives' demographics:

Account Marketing RepresentativeNational Account Representative
Average age4747
Gender ratioMale, 47.8% Female, 52.2%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.4% Asian, 5.2% White, 72.6% American Indian and Alaska Native, 0.2%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 13.9% Asian, 5.1% White, 73.2% American Indian and Alaska Native, 0.2%
LGBT Percentage6%6%

Differences between account marketing representative and national account representative duties and responsibilities

Account marketing representative example responsibilities.

  • Achieve real growth successes employing attentive needs base services and business development campaigns utilizing amass network of legal and healthcare professionals.
  • Create custom PowerPoint presentations for key customers to show new product ideas.
  • Maintain input/output of information essential to sales communication regarding commission, quotas, sales activity, compensation appeals and incentive payouts.
  • Market filtration and softening systems by informing customers of their benefits inside Costco warehouses.

National account representative example responsibilities.

  • Manage and assist a vast customer base in the market for new roofing needs after a large hail storm in Lubbock.
  • Increase revenue through upselling new specialize testing options with key clinic staff and physicians.
  • Provide sales and technical support to distributors and OEM'S in the electrical distribution industry.
  • Maintain continuous contact with customers, including OEM, distribution, system integrators and end users.
  • Maintain continuous communication with warehouse managers, third party administrators, injure employees and healthcare professionals.
  • Respond to inquiries from medical providers, hospitals and other healthcare facilities regarding eligibility and claim status.
  • Show more

Account marketing representative vs national account representative skills

Common account marketing representative skills
  • Market Trends, 24%
  • Real Estate, 19%
  • CRM, 12%
  • Customer Satisfaction, 10%
  • Technical Support, 8%
  • Account Management, 6%
Common national account representative skills
  • National Accounts, 17%
  • Customer Service, 15%
  • Product Knowledge, 13%
  • Account Management, 5%
  • Sales Growth, 4%
  • Trade Shows, 3%