Advertising account executive vs national account executive

The differences between advertising account executives and national account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a national account executive has an average salary of $75,924, which is higher than the $62,123 average annual salary of an advertising account executive.

The top three skills for an advertising account executive include media sales, CRM and client relationships. The most important skills for a national account executive are customer service, healthcare, and account management.

Advertising account executive vs national account executive overview

	Advertising Account Executive	National Account Executive
Yearly salary	$62,123	$75,924
Hourly rate	$29.87	$36.50
Growth rate	-8%	5%
Number of jobs	117,707	160,271
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 82%
Average age	44	44
Years of experience	4	-

What does an advertising account executive do?

An advertising account executive serves as the clients' primary point of contact when coordinating with the advertising team. Mainly responsible for managing client accounts, an advertising account executive must identify the clients' advertising needs, answer inquiries, prepare and process documentation, review former campaigns, and coordinate with the clients to establish timelines, goals, and budgets. Furthermore, it is essential to assist clients every step of the way, ensuring smooth workflow and client satisfaction, all while adhering to the company's policies ad regulations.

What does a national account executive do?

A national account executive is responsible for identifying sales opportunities and assisting the company in achieving its sales goals. Your duties and responsibilities will include identifying new market trends and conducting research to win new accounts, enforcing the company's sales strategies and plans, and developing new revenue from existing clients by offering additional services and selling new sites. Additionally, you will be responsible for maintaining good relationships with business decision-makers at major companies, investigating promotions, sales strategies, and competitor products, and setting performance goals.

Advertising account executive vs national account executive salary

Advertising account executives and national account executives have different pay scales, as shown below.

	Advertising Account Executive	National Account Executive
Average salary	$62,123	$75,924
Salary range	Between $44,000 And $87,000	Between $47,000 And $122,000
Highest paying City	Redding, CA	San Francisco, CA
Highest paying state	California	Oregon
Best paying company	Microsoft	Thumbtack
Best paying industry	Telecommunication	Finance

Differences between advertising account executive and national account executive education

There are a few differences between an advertising account executive and a national account executive in terms of educational background:

	Advertising Account Executive	National Account Executive
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 82%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Pennsylvania

Advertising account executive vs national account executive demographics

Here are the differences between advertising account executives' and national account executives' demographics:

	Advertising Account Executive	National Account Executive
Average age	44	44
Gender ratio	Male, 41.4% Female, 58.6%	Male, 65.7% Female, 34.3%
Race ratio	Black or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.3% Asian, 4.6% White, 71.6% American Indian and Alaska Native, 0.4%	Black or African American, 7.1% Unknown, 4.1% Hispanic or Latino, 15.7% Asian, 5.7% White, 67.1% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	5%

Differences between advertising account executive and national account executive duties and responsibilities

Advertising account executive example responsibilities.

Manage RFP responses for CPG and healthcare campaigns across various publishers (i.e.
Manage the everyday activities of a team of 20- 30 account managers, paid search strategist and SEO specialists.
Generate leads using a variety of sources, including the Internet, corporate CRM, industry publications and company publication library.
Manage copywriting and spot production scheduling
Manage and grow existing account list through maintaining agency relationships, increase ROI, and campaign optimization recommendations.
Manage day-to-day activity of client relate projects including IP voice, MPLS infrastructures and CPE implementations in a deadline-orient high-pressure environment.

National account executive example responsibilities.

Manage a customer relations management (CRM) system by inputting customer orders and information necessary to manage each account.
Use SalesForce to effective manage current relationships and new prospects.
Utilize SalesForce daily in order to effectively prospect and manage sales cycle.
Manage and negotiate contracts with large strategic IDNs while supporting GPO management.
Manage OEM relationship from a proactive consultative role proposing strategy and tactics for client base on research data and marketing/engagement metrics.
Maintain accounts utilizing a detail CRM database and continuous follow-ups.

Advertising account executive vs national account executive skills

Common advertising account executive skills

Media Sales, 16%
CRM, 11%
Client Relationships, 8%
Cold Calls, 7%
PowerPoint, 7%
Mobile Marketing, 7%

Common national account executive skills

Customer Service, 10%
Healthcare, 6%
Account Management, 6%
PowerPoint, 6%
National Accounts, 6%
CRM, 4%

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Advertising Account Executive
Advertising Account Executive vs National Account Executive

Updated January 8, 2025

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