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The differences between advertising account executives and sales/account representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising account executive and a sales/account representative. Additionally, an advertising account executive has an average salary of $62,123, which is higher than the $56,954 average annual salary of a sales/account representative.
The top three skills for an advertising account executive include media sales, CRM and client relationships. The most important skills for a sales/account representative are customer service, CRM, and sales process.
| Advertising Account Executive | Sales/Account Representative | |
| Yearly salary | $62,123 | $56,954 |
| Hourly rate | $29.87 | $27.38 |
| Growth rate | -8% | 4% |
| Number of jobs | 117,707 | 257,122 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 69% |
| Average age | 44 | 47 |
| Years of experience | 4 | 4 |
An advertising account executive serves as the clients' primary point of contact when coordinating with the advertising team. Mainly responsible for managing client accounts, an advertising account executive must identify the clients' advertising needs, answer inquiries, prepare and process documentation, review former campaigns, and coordinate with the clients to establish timelines, goals, and budgets. Furthermore, it is essential to assist clients every step of the way, ensuring smooth workflow and client satisfaction, all while adhering to the company's policies ad regulations.
A sales account representative is responsible for managing and responding promptly to customer complaints and queries of clients. They focus on customer concerns and contact prospects. They work on upselling or cross-selling products and services, collaborating with account executives, and prepare reports to upper management. This job requires you to be a goal-driven person, energetic, and have excellent communication skills. Moreover, this is a challenging job; at times, it requires being extra polite and calm in handling customer complaints and other related situations.
Advertising account executives and sales/account representatives have different pay scales, as shown below.
| Advertising Account Executive | Sales/Account Representative | |
| Average salary | $62,123 | $56,954 |
| Salary range | Between $44,000 And $87,000 | Between $39,000 And $81,000 |
| Highest paying City | Redding, CA | Olympia, WA |
| Highest paying state | California | Washington |
| Best paying company | Microsoft | Smartsheet |
| Best paying industry | Telecommunication | Technology |
There are a few differences between an advertising account executive and a sales/account representative in terms of educational background:
| Advertising Account Executive | Sales/Account Representative | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | SUNY College of Technology at Alfred |
Here are the differences between advertising account executives' and sales/account representatives' demographics:
| Advertising Account Executive | Sales/Account Representative | |
| Average age | 44 | 47 |
| Gender ratio | Male, 41.4% Female, 58.6% | Male, 57.8% Female, 42.2% |
| Race ratio | Black or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.3% Asian, 4.6% White, 71.6% American Indian and Alaska Native, 0.4% | Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.6% Asian, 5.2% White, 72.4% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 6% |