Advertising sales director vs sales manager

The differences between advertising sales directors and sales managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an advertising sales director, becoming a sales manager takes usually requires 6-8 years. Additionally, an advertising sales director has an average salary of $76,505, which is higher than the $73,952 average annual salary of a sales manager.

The top three skills for an advertising sales director include media sales, revenue growth and client relationships. The most important skills for a sales manager are product knowledge, customer satisfaction, and sales performance.

Advertising sales director vs sales manager overview

	Advertising Sales Director	Sales Manager
Yearly salary	$76,505	$73,952
Hourly rate	$36.78	$35.55
Growth rate	10%	5%
Number of jobs	56,824	119,066
Job satisfaction	-	5
Most common degree	Bachelor's Degree, 87%	Bachelor's Degree, 63%
Average age	39	46
Years of experience	6	8

Advertising sales director vs sales manager salary

Advertising sales directors and sales managers have different pay scales, as shown below.

	Advertising Sales Director	Sales Manager
Average salary	$76,505	$73,952
Salary range	Between $52,000 And $110,000	Between $42,000 And $129,000
Highest paying City	-	Jersey City, NJ
Highest paying state	-	New Jersey
Best paying company	-	Capgemini
Best paying industry	-	-

Differences between advertising sales director and sales manager education

There are a few differences between an advertising sales director and a sales manager in terms of educational background:

	Advertising Sales Director	Sales Manager
Most common degree	Bachelor's Degree, 87%	Bachelor's Degree, 63%
Most common major	Business	Business
Most common college	Northwestern University	University of Southern California

Advertising sales director vs sales manager demographics

Here are the differences between advertising sales directors' and sales managers' demographics:

	Advertising Sales Director	Sales Manager
Average age	39	46
Gender ratio	Male, 57.3% Female, 42.7%	Male, 68.7% Female, 31.3%
Race ratio	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.2% Asian, 7.6% White, 71.6% American Indian and Alaska Native, 0.4%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	7%

Differences between advertising sales director and sales manager duties and responsibilities

Advertising sales director example responsibilities.

Achieve continuous profitability improvements through cost reduction programs successful OEM contract negotiations and outsourcing installation program.
Collaborate on social media and operations project to expand CRM platform for demand awareness, lead scoring automation and forecast accuracy.
Develop new accounts while maintaining and upselling existing accounts.

Sales manager example responsibilities.

Achieve proficiency in multitasking by performing multiple duties and managing differing responsibilities periodically.
Manage discount contracts, write up of add-ons, renewals, transfers of equities.
Manage and support one of the largest portfolios within the division and the largest in the Americas.
Manage website, updating product listings, enhancing SEO positioning, and maintaining overall site appearance and functionality.
Launch and manage the Americas outsourcing lead generation and qualification process.
Set all promotional activity, introduce new items and manage distributors in select markets.

Advertising sales director vs sales manager skills

Common advertising sales director skills

Media Sales, 32%
Revenue Growth, 10%
Client Relationships, 6%
Sales Management, 5%
Account Management, 4%
Sales Strategies, 4%

Common sales manager skills

Product Knowledge, 12%
Customer Satisfaction, 7%
Sales Performance, 6%
CRM, 5%
Sales Process, 4%
Work Ethic, 4%

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Advertising Sales Director
Advertising Sales Director vs Sales Manager

Updated January 8, 2025

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