Advertising sales executive vs advertising sales representative

The differences between advertising sales executives and advertising sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising sales executive and an advertising sales representative. Additionally, an advertising sales representative has an average salary of $63,224, which is higher than the $51,718 average annual salary of an advertising sales executive.

The top three skills for an advertising sales executive include real estate, outbound calls and CRM. The most important skills for an advertising sales representative are CRM, powerpoint, and media sales.

Advertising sales executive vs advertising sales representative overview

	Advertising Sales Executive	Advertising Sales Representative
Yearly salary	$51,718	$63,224
Hourly rate	$24.86	$30.40
Growth rate	-8%	-8%
Number of jobs	209,712	202,147
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 69%
Average age	44	44
Years of experience	4	4

What does an advertising sales executive do?

Advertising sales executives are commonly employed by advertising agencies, newspapers, magazines, and broadcasting companies to convince clients to acquire advertising products and services. They typically sell advertising space ad or air time and guarantee that sales quotas are met. It's also part of their responsibility to identify client's needs to be updated with current competitors' advertising services, products, and prices. They respond to inquiries through call and email of prospective clients by providing them the estimated cost of services required. Moreover, effective communication skills and rapport building with clients is expected for this role.

What does an advertising sales representative do?

Advertising sales representatives are professionals who sell advertising space in print publications, websites, and outdoor media to companies that want to advertise their products. These representatives are required to identify potential clients and meet them to present information about all the advertising services that they can offer to them. To identify potential clients, representatives must carry out tasks such as placing cold calls, sending out emails, or following up on inquiries. Advertising sales representatives must also keep in regular contact with their current clients and maintain customer satisfaction.

Advertising sales executive vs advertising sales representative salary

Advertising sales executives and advertising sales representatives have different pay scales, as shown below.

	Advertising Sales Executive	Advertising Sales Representative
Average salary	$51,718	$63,224
Salary range	Between $39,000 And $67,000	Between $35,000 And $112,000
Highest paying City	New York, NY	Harrison, NY
Highest paying state	New York	New York
Best paying company	Yelp	Amazon
Best paying industry	Government	Telecommunication

Differences between advertising sales executive and advertising sales representative education

There are a few differences between an advertising sales executive and an advertising sales representative in terms of educational background:

	Advertising Sales Executive	Advertising Sales Representative
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 69%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Pennsylvania

Advertising sales executive vs advertising sales representative demographics

Here are the differences between advertising sales executives' and advertising sales representatives' demographics:

	Advertising Sales Executive	Advertising Sales Representative
Average age	44	44
Gender ratio	Male, 39.1% Female, 60.9%	Male, 42.2% Female, 57.8%
Race ratio	Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.9% Asian, 4.6% White, 70.7% American Indian and Alaska Native, 0.4%	Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.4% Asian, 4.6% White, 71.4% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	10%

Differences between advertising sales executive and advertising sales representative duties and responsibilities

Advertising sales executive example responsibilities.

Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
Initiate sales calls to prospective or current clients and document all sales efforts via call logging system and/or CRM module.
Receive advanced education in SEO, SEM solutions for customers and expand an overall advertising solution for customers through digital solutions.
Update and maintain all account history and activity reports through CRM database.
Used digital tools such as of FastLane (CRM system), Facebook, MileMarker and DealerCommunity sites, etc.
Research how much it would cost to advertise with such places like movie theaters, Youtube, Facebook and other media outlets

Advertising sales representative example responsibilities.

Manage print advertising, online banner, SEO, email marketing, SMS, and social media for clients.
Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
Partner with account managers to assist customers with SEO, SEM, PPC, and social media marketing.
Generate new business for yellow page advertising through cold-calling and telemarketing efforts using SEM and SEO forms of internet marketing.
Solicit the sale of advertising space through telemarketing.
Post sale SEM analysis to optimize value to clients.

Advertising sales executive vs advertising sales representative skills

Common advertising sales executive skills

Real Estate, 21%
Outbound Calls, 8%
CRM, 8%
Business Development, 7%
Digital Marketing, 7%
Media Sales, 4%

Common advertising sales representative skills

CRM, 15%
PowerPoint, 12%
Media Sales, 10%
Account Management, 7%
SEM, 6%
Sales Territory, 5%

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Advertising Sales Executive
Advertising Sales Executive vs Advertising Sales Representative

Updated January 8, 2025

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