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The differences between advertising sales executives and business sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising sales executive and a business sales representative. Additionally, a business sales representative has an average salary of $58,288, which is higher than the $51,718 average annual salary of an advertising sales executive.
The top three skills for an advertising sales executive include real estate, outbound calls and CRM. The most important skills for a business sales representative are business sales, customer accounts, and customer service.
| Advertising Sales Executive | Business Sales Representative | |
| Yearly salary | $51,718 | $58,288 |
| Hourly rate | $24.86 | $28.02 |
| Growth rate | -8% | 4% |
| Number of jobs | 209,712 | 226,438 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 68% |
| Average age | 44 | 47 |
| Years of experience | 4 | 4 |
Advertising sales executives are commonly employed by advertising agencies, newspapers, magazines, and broadcasting companies to convince clients to acquire advertising products and services. They typically sell advertising space ad or air time and guarantee that sales quotas are met. It's also part of their responsibility to identify client's needs to be updated with current competitors' advertising services, products, and prices. They respond to inquiries through call and email of prospective clients by providing them the estimated cost of services required. Moreover, effective communication skills and rapport building with clients is expected for this role.
A business sales representative's role is to develop strategies in identifying leads and opportunities to secure sales. Their responsibilities revolve around reaching out to clients to offer products and services, discussing the pricing and specifications of products, processing payments, and gathering necessary client information. They may also arrange appointments with clients to negotiate and sign contracts. Furthermore, as a business sales representative, it is essential to produce progress reports and presentations, handle issues and complaints, maintain records of all transactions, and regularly update databases.
Advertising sales executives and business sales representatives have different pay scales, as shown below.
| Advertising Sales Executive | Business Sales Representative | |
| Average salary | $51,718 | $58,288 |
| Salary range | Between $39,000 And $67,000 | Between $31,000 And $108,000 |
| Highest paying City | New York, NY | Bothell, WA |
| Highest paying state | New York | Washington |
| Best paying company | Yelp | Amazon |
| Best paying industry | Government | - |
There are a few differences between an advertising sales executive and a business sales representative in terms of educational background:
| Advertising Sales Executive | Business Sales Representative | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | Stanford University |
Here are the differences between advertising sales executives' and business sales representatives' demographics:
| Advertising Sales Executive | Business Sales Representative | |
| Average age | 44 | 47 |
| Gender ratio | Male, 39.1% Female, 60.9% | Male, 61.4% Female, 38.6% |
| Race ratio | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.9% Asian, 4.6% White, 70.7% American Indian and Alaska Native, 0.4% | Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.3% Asian, 5.2% White, 72.7% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 6% |