Advertising sales executive vs sales consultant

The differences between advertising sales executives and sales consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising sales executive and a sales consultant. Additionally, a sales consultant has an average salary of $60,135, which is higher than the $51,718 average annual salary of an advertising sales executive.

The top three skills for an advertising sales executive include real estate, outbound calls and CRM. The most important skills for a sales consultant are sales process, product knowledge, and POS.

Advertising sales executive vs sales consultant overview

	Advertising Sales Executive	Sales Consultant
Yearly salary	$51,718	$60,135
Hourly rate	$24.86	$28.91
Growth rate	-8%	4%
Number of jobs	209,712	227,636
Job satisfaction	-	4.5
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 56%
Average age	44	47
Years of experience	4	4

What does an advertising sales executive do?

Advertising sales executives are commonly employed by advertising agencies, newspapers, magazines, and broadcasting companies to convince clients to acquire advertising products and services. They typically sell advertising space ad or air time and guarantee that sales quotas are met. It's also part of their responsibility to identify client's needs to be updated with current competitors' advertising services, products, and prices. They respond to inquiries through call and email of prospective clients by providing them the estimated cost of services required. Moreover, effective communication skills and rapport building with clients is expected for this role.

What does a sales consultant do?

Sales consultants are employees who work in the sales department of a company. They are usually more skilled than usual sales employees. As such, they are usually given more complicated products or services to sell because they will be able to explain the product or service to the customers better. Sales consultants have in-depth knowledge of the offerings of the company. They talk to customers, understand what the customers need, and match the customers' needs with company products that can address the needs. They should also be updated on trends in the market and what is currently popular with the masses.

Advertising sales executive vs sales consultant salary

Advertising sales executives and sales consultants have different pay scales, as shown below.

	Advertising Sales Executive	Sales Consultant
Average salary	$51,718	$60,135
Salary range	Between $39,000 And $67,000	Between $37,000 And $97,000
Highest paying City	New York, NY	San Francisco, CA
Highest paying state	New York	California
Best paying company	Yelp	Google
Best paying industry	Government	Finance

Differences between advertising sales executive and sales consultant education

There are a few differences between an advertising sales executive and a sales consultant in terms of educational background:

	Advertising Sales Executive	Sales Consultant
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 56%
Most common major	Business	Business
Most common college	University of Pennsylvania	SUNY College of Technology at Alfred

Advertising sales executive vs sales consultant demographics

Here are the differences between advertising sales executives' and sales consultants' demographics:

	Advertising Sales Executive	Sales Consultant
Average age	44	47
Gender ratio	Male, 39.1% Female, 60.9%	Male, 63.2% Female, 36.8%
Race ratio	Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.9% Asian, 4.6% White, 70.7% American Indian and Alaska Native, 0.4%	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.2% Asian, 5.1% White, 72.8% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	6%

Differences between advertising sales executive and sales consultant duties and responsibilities

Advertising sales executive example responsibilities.

Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
Initiate sales calls to prospective or current clients and document all sales efforts via call logging system and/or CRM module.
Receive advanced education in SEO, SEM solutions for customers and expand an overall advertising solution for customers through digital solutions.
Update and maintain all account history and activity reports through CRM database.
Used digital tools such as of FastLane (CRM system), Facebook, MileMarker and DealerCommunity sites, etc.
Research how much it would cost to advertise with such places like movie theaters, Youtube, Facebook and other media outlets

Sales consultant example responsibilities.

Achieve monthly sales goals through new business and upselling current clients.
Utilize CRM systems to effectively manage accounts; leverage competitor and market intelligence to drive offer posture and capture competitor accounts.
Create print ads design and create ad word campaign for SEO and SEM products.
Deliver effective sales presentations to individuals and groups while cross-selling additional vehicle products and services.
Handle incoming calls from Medicare recipients.
Hire and train employees teach effective upselling strategies.

Advertising sales executive vs sales consultant skills

Common advertising sales executive skills

Real Estate, 21%
Outbound Calls, 8%
CRM, 8%
Business Development, 7%
Digital Marketing, 7%
Media Sales, 4%

Common sales consultant skills

Sales Process, 13%
Product Knowledge, 11%
POS, 11%
Pre Sales, 7%
Work Ethic, 5%
Cross-Selling, 5%

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Advertising Sales Executive
Advertising Sales Executive vs Sales Consultant

Updated January 8, 2025

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