Director of sales and marketing vs assistant marketing director

The differences between directors of sales and marketing and assistant marketing directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a director of sales and marketing, becoming an assistant marketing director takes usually requires 8-10 years. Additionally, a director of sales and marketing has an average salary of $117,348, which is higher than the $55,415 average annual salary of an assistant marketing director.

The top three skills for a director of sales and marketing include customer service, product development and strategic sales. The most important skills for an assistant marketing director are digital marketing, marketing campaigns, and graphic design.

Director of sales and marketing vs assistant marketing director overview

	Director Of Sales And Marketing	Assistant Marketing Director
Yearly salary	$117,348	$55,415
Hourly rate	$56.42	$26.64
Growth rate	5%	10%
Number of jobs	132,459	94,447
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 74%
Average age	46	39
Years of experience	8	10

What does a director of sales and marketing do?

A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.

What does an assistant marketing director do?

An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.

Director of sales and marketing vs assistant marketing director salary

Directors of sales and marketing and assistant marketing directors have different pay scales, as shown below.

	Director Of Sales And Marketing	Assistant Marketing Director
Average salary	$117,348	$55,415
Salary range	Between $73,000 And $188,000	Between $35,000 And $86,000
Highest paying City	Urban Honolulu, HI	San Francisco, CA
Highest paying state	Hawaii	California
Best paying company	Quidel	Moody's
Best paying industry	Manufacturing	-

Differences between director of sales and marketing and assistant marketing director education

There are a few differences between a director of sales and marketing and an assistant marketing director in terms of educational background:

	Director Of Sales And Marketing	Assistant Marketing Director
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 74%
Most common major	Business	Business
Most common college	University of Southern California	University of Georgia

Director of sales and marketing vs assistant marketing director demographics

Here are the differences between directors of sales and marketing' and assistant marketing directors' demographics:

	Director Of Sales And Marketing	Assistant Marketing Director
Average age	46	39
Gender ratio	Male, 62.1% Female, 37.9%	Male, 39.7% Female, 60.3%
Race ratio	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	10%

Differences between director of sales and marketing and assistant marketing director duties and responsibilities

Director of sales and marketing example responsibilities.

Manage business advertising efforts including Google AdWords, Facebook and local print media.
Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
Utilize expertise to select appropriate technologies for target communication; manage messaging/design initiatives focuse on ROI improvement.
Achieve operational efficiency by analyzing advertising and promotional spending to identify vehicles, channels and messages that generate target ROI.
Provide project management over cloud base hosted solutions design for the SMB market.
Create policies and procedures for Medicare department relating to all aspects of the business.

Assistant marketing director example responsibilities.

Manage website development/content and SEM strategies for corporate and divisional sites.
Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Direct the advertising, marketing and promotional efforts of a major FM station.
Maintain social networks and create mini-commercials featuring high-end stores in the mall for Facebook.
Plan in compliance with FCC rules, regulations, and guidelines in radio promotions.
Maintain accurate records of contestants and ensure contests are conduct in accordance with FCC regulations and law.

Director of sales and marketing vs assistant marketing director skills

Common director of sales and marketing skills

Customer Service, 10%
Product Development, 5%
Strategic Sales, 5%
Lead Management, 5%
Business Development, 4%
Sales Process, 4%

Common assistant marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 8%
Graphic Design, 6%
Facebook, 5%
Press Releases, 5%
Google Analytics, 5%

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Director Of Sales And Marketing
Director Of Sales And Marketing vs Assistant Marketing Director

Updated January 8, 2025

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