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The differences between directors of sales and marketing and national sales directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a director of sales and marketing and a national sales director. Additionally, a director of sales and marketing has an average salary of $117,348, which is higher than the $99,665 average annual salary of a national sales director.
The top three skills for a director of sales and marketing include customer service, product development and strategic sales. The most important skills for a national sales director are CRM, healthcare, and business development.
| Director Of Sales And Marketing | National Sales Director | |
| Yearly salary | $117,348 | $99,665 |
| Hourly rate | $56.42 | $47.92 |
| Growth rate | 5% | 5% |
| Number of jobs | 132,459 | 99,107 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Average age | 46 | 46 |
| Years of experience | 8 | 8 |
A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.
A national sales director is responsible for monitoring the sales targets and performance of the sales force across the country's regions. National sales directors handle the execution and release of goods and services according to market trends and public demands. They strategize on related business opportunities to identify additional resources that would increase the company's revenue and profitability. A national sales director conducts data and statistical analysis to determine pricing techniques, considering the availability of supplies and its market demands.
Directors of sales and marketing and national sales directors have different pay scales, as shown below.
| Director Of Sales And Marketing | National Sales Director | |
| Average salary | $117,348 | $99,665 |
| Salary range | Between $73,000 And $188,000 | Between $73,000 And $135,000 |
| Highest paying City | Urban Honolulu, HI | Mountain View, CA |
| Highest paying state | Hawaii | California |
| Best paying company | Quidel | Cargill |
| Best paying industry | Manufacturing | Pharmaceutical |
There are a few differences between a director of sales and marketing and a national sales director in terms of educational background:
| Director Of Sales And Marketing | National Sales Director | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Southern California |
Here are the differences between directors of sales and marketing' and national sales directors' demographics:
| Director Of Sales And Marketing | National Sales Director | |
| Average age | 46 | 46 |
| Gender ratio | Male, 62.1% Female, 37.9% | Male, 75.9% Female, 24.1% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 7% |