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Director of sales and marketing vs national sales director

The differences between directors of sales and marketing and national sales directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a director of sales and marketing and a national sales director. Additionally, a director of sales and marketing has an average salary of $117,348, which is higher than the $99,665 average annual salary of a national sales director.

The top three skills for a director of sales and marketing include customer service, product development and strategic sales. The most important skills for a national sales director are CRM, healthcare, and business development.

Director of sales and marketing vs national sales director overview

Director Of Sales And MarketingNational Sales Director
Yearly salary$117,348$99,665
Hourly rate$56.42$47.92
Growth rate5%5%
Number of jobs132,45999,107
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 78%
Average age4646
Years of experience88

What does a director of sales and marketing do?

A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.

What does a national sales director do?

A national sales director is responsible for monitoring the sales targets and performance of the sales force across the country's regions. National sales directors handle the execution and release of goods and services according to market trends and public demands. They strategize on related business opportunities to identify additional resources that would increase the company's revenue and profitability. A national sales director conducts data and statistical analysis to determine pricing techniques, considering the availability of supplies and its market demands.

Director of sales and marketing vs national sales director salary

Directors of sales and marketing and national sales directors have different pay scales, as shown below.

Director Of Sales And MarketingNational Sales Director
Average salary$117,348$99,665
Salary rangeBetween $73,000 And $188,000Between $73,000 And $135,000
Highest paying CityUrban Honolulu, HIMountain View, CA
Highest paying stateHawaiiCalifornia
Best paying companyQuidelCargill
Best paying industryManufacturingPharmaceutical

Differences between director of sales and marketing and national sales director education

There are a few differences between a director of sales and marketing and a national sales director in terms of educational background:

Director Of Sales And MarketingNational Sales Director
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Director of sales and marketing vs national sales director demographics

Here are the differences between directors of sales and marketing' and national sales directors' demographics:

Director Of Sales And MarketingNational Sales Director
Average age4646
Gender ratioMale, 62.1% Female, 37.9%Male, 75.9% Female, 24.1%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between director of sales and marketing and national sales director duties and responsibilities

Director of sales and marketing example responsibilities.

  • Manage business advertising efforts including Google AdWords, Facebook and local print media.
  • Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
  • Utilize expertise to select appropriate technologies for target communication; manage messaging/design initiatives focuse on ROI improvement.
  • Achieve operational efficiency by analyzing advertising and promotional spending to identify vehicles, channels and messages that generate target ROI.
  • Provide project management over cloud base hosted solutions design for the SMB market.
  • Create policies and procedures for Medicare department relating to all aspects of the business.
  • Show more

National sales director example responsibilities.

  • Manage relationships, POS, and oversee coffee sales for key core accounts H.T.
  • Lead team on product redesign to web-base SaaS infrastructure and generate feature content base on customer need and marketability.
  • Develop key POS material to assist the sales force across the country.
  • Reverse negative relationship with distributors through personal relationship building, changes in sales execution, and implementation of new distributor programs.
  • Follow up with program recap including syndicate research to support effectiveness of program as well as ROI analysis.
  • Partner with vendors to obtain quality merchandise at desirable price points to obtain highest ROI and profit optimization.
  • Show more

Director of sales and marketing vs national sales director skills

Common director of sales and marketing skills
  • Customer Service, 10%
  • Product Development, 5%
  • Strategic Sales, 5%
  • Lead Management, 5%
  • Business Development, 4%
  • Sales Process, 4%
Common national sales director skills
  • CRM, 9%
  • Healthcare, 9%
  • Business Development, 5%
  • Product Development, 5%
  • Revenue Growth, 5%
  • Salesforce, 4%

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