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The differences between directors of sales and marketing and national sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a director of sales and marketing and a national sales manager. Additionally, a director of sales and marketing has an average salary of $117,348, which is higher than the $102,742 average annual salary of a national sales manager.
The top three skills for a director of sales and marketing include customer service, product development and strategic sales. The most important skills for a national sales manager are customer service, product development, and trade shows.
| Director Of Sales And Marketing | National Sales Manager | |
| Yearly salary | $117,348 | $102,742 |
| Hourly rate | $56.42 | $49.40 |
| Growth rate | 5% | 5% |
| Number of jobs | 132,459 | 94,554 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 79% |
| Average age | 46 | 46 |
| Years of experience | 8 | 8 |
A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.
A national sales manager is responsible for leading a large group of sales teams, monitoring sales performance, and implementing strategic sales procedures to drive revenues and achieve the organization's profitability goals. National sales managers identify business opportunities by analyzing current market trends and closing business partnerships to boost the company's brand popularity and attract more customers. They also monitor marketing strategies and negotiate continuous agreements with existing customers to keep them purchasing the company's services. A national sales manager creates sales forecasts, ensuring that the services provided by the organization align with the standard budget goals.
Directors of sales and marketing and national sales managers have different pay scales, as shown below.
| Director Of Sales And Marketing | National Sales Manager | |
| Average salary | $117,348 | $102,742 |
| Salary range | Between $73,000 And $188,000 | Between $67,000 And $155,000 |
| Highest paying City | Urban Honolulu, HI | Hartford, CT |
| Highest paying state | Hawaii | Washington |
| Best paying company | Quidel | NetApp |
| Best paying industry | Manufacturing | Manufacturing |
There are a few differences between a director of sales and marketing and a national sales manager in terms of educational background:
| Director Of Sales And Marketing | National Sales Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 79% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Southern California |
Here are the differences between directors of sales and marketing' and national sales managers' demographics:
| Director Of Sales And Marketing | National Sales Manager | |
| Average age | 46 | 46 |
| Gender ratio | Male, 62.1% Female, 37.9% | Male, 80.4% Female, 19.6% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 7% |