Director of sales and marketing vs regional sales director

The differences between directors of sales and marketing and regional sales directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a director of sales and marketing and a regional sales director. Additionally, a regional sales director has an average salary of $117,369, which is higher than the $117,348 average annual salary of a director of sales and marketing.

The top three skills for a director of sales and marketing include customer service, product development and strategic sales. The most important skills for a regional sales director are regional sales, healthcare, and CRM.

Director of sales and marketing vs regional sales director overview

	Director Of Sales And Marketing	Regional Sales Director
Yearly salary	$117,348	$117,369
Hourly rate	$56.42	$56.43
Growth rate	5%	5%
Number of jobs	132,459	97,379
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 79%
Average age	46	46
Years of experience	8	8

What does a director of sales and marketing do?

A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.

What does a regional sales director do?

A regional sales director is responsible for monitoring sales quotas for a specific area or region, developing sales strategies, and adjusting existing techniques to increase revenues and achieve its profitability goals. Regional sales directors manage marketing campaigns, analyze current market trends to meet consumer demands, plan promotional events, handle employees' sales training programs, and coordinate with multiple sales teams to implement effective sales processes. A regional sales director must have excellent leadership and communication skills, especially managing customers' inquiries and concerns and resolving complaints.

Director of sales and marketing vs regional sales director salary

Directors of sales and marketing and regional sales directors have different pay scales, as shown below.

	Director Of Sales And Marketing	Regional Sales Director
Average salary	$117,348	$117,369
Salary range	Between $73,000 And $188,000	Between $77,000 And $177,000
Highest paying City	Urban Honolulu, HI	Las Vegas, NV
Highest paying state	Hawaii	Nevada
Best paying company	Quidel	Cato Fashions
Best paying industry	Manufacturing	Pharmaceutical

Differences between director of sales and marketing and regional sales director education

There are a few differences between a director of sales and marketing and a regional sales director in terms of educational background:

	Director Of Sales And Marketing	Regional Sales Director
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 79%
Most common major	Business	Business
Most common college	University of Southern California	University of Southern California

Director of sales and marketing vs regional sales director demographics

Here are the differences between directors of sales and marketing' and regional sales directors' demographics:

	Director Of Sales And Marketing	Regional Sales Director
Average age	46	46
Gender ratio	Male, 62.1% Female, 37.9%	Male, 75.8% Female, 24.2%
Race ratio	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	7%

Differences between director of sales and marketing and regional sales director duties and responsibilities

Director of sales and marketing example responsibilities.

Manage business advertising efforts including Google AdWords, Facebook and local print media.
Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
Utilize expertise to select appropriate technologies for target communication; manage messaging/design initiatives focuse on ROI improvement.
Achieve operational efficiency by analyzing advertising and promotional spending to identify vehicles, channels and messages that generate target ROI.
Provide project management over cloud base hosted solutions design for the SMB market.
Create policies and procedures for Medicare department relating to all aspects of the business.

Regional sales director example responsibilities.

Navigate hospital access while managing GPO and IDN challenges.
Utilize a CRM to manage communications and relationship development with customers.
Manage global corporate RFP negotiations for inclusion in prefer hotel programs.
Cultivate and manage business relationships with wholesale distributors creating positive impact for newsstand product sell at retail.
Establish booking goals for team members and set goals for participating market hotels on a quarterly basis.
Sell SaaS repossession management solution to banks, captives, credit unions, sub-prime lenders and title loan companies.

Director of sales and marketing vs regional sales director skills

Common director of sales and marketing skills

Customer Service, 10%
Product Development, 5%
Strategic Sales, 5%
Lead Management, 5%
Business Development, 4%
Sales Process, 4%

Common regional sales director skills

Regional Sales, 11%
Healthcare, 6%
CRM, 6%
Customer Service, 6%
Sales Process, 5%
Sales Management, 4%

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Director Of Sales And Marketing
Director Of Sales And Marketing vs Regional Sales Director

Updated January 8, 2025

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