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Director of sales and marketing vs senior sales director

The differences between directors of sales and marketing and senior sales directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a director of sales and marketing and a senior sales director. Additionally, a senior sales director has an average salary of $124,597, which is higher than the $117,348 average annual salary of a director of sales and marketing.

The top three skills for a director of sales and marketing include customer service, product development and strategic sales. The most important skills for a senior sales director are sales process, customer satisfaction, and cloud.

Director of sales and marketing vs senior sales director overview

Director Of Sales And MarketingSenior Sales Director
Yearly salary$117,348$124,597
Hourly rate$56.42$59.90
Growth rate5%5%
Number of jobs132,45991,122
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 78%
Average age4646
Years of experience88

What does a director of sales and marketing do?

A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.

What does a senior sales director do?

A senior sales director is in charge of spearheading and overseeing the sales operations in a company, prioritizing customer satisfaction and profit growth. Their responsibilities revolve around developing strategies to reach sales targets, devising and defining sales objectives, coordinating with fellow directors and managers, and creating extensive sales reports. Furthermore, as a senior sales director, it is essential to lead and encourage the team to reach sales goals, all while adhering to the company's policies and regulations.

Director of sales and marketing vs senior sales director salary

Directors of sales and marketing and senior sales directors have different pay scales, as shown below.

Director Of Sales And MarketingSenior Sales Director
Average salary$117,348$124,597
Salary rangeBetween $73,000 And $188,000Between $80,000 And $192,000
Highest paying CityUrban Honolulu, HISan Francisco, CA
Highest paying stateHawaiiOregon
Best paying companyQuidelVMware
Best paying industryManufacturingManufacturing

Differences between director of sales and marketing and senior sales director education

There are a few differences between a director of sales and marketing and a senior sales director in terms of educational background:

Director Of Sales And MarketingSenior Sales Director
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Director of sales and marketing vs senior sales director demographics

Here are the differences between directors of sales and marketing' and senior sales directors' demographics:

Director Of Sales And MarketingSenior Sales Director
Average age4646
Gender ratioMale, 62.1% Female, 37.9%Male, 65.0% Female, 35.0%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between director of sales and marketing and senior sales director duties and responsibilities

Director of sales and marketing example responsibilities.

  • Manage business advertising efforts including Google AdWords, Facebook and local print media.
  • Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
  • Utilize expertise to select appropriate technologies for target communication; manage messaging/design initiatives focuse on ROI improvement.
  • Achieve operational efficiency by analyzing advertising and promotional spending to identify vehicles, channels and messages that generate target ROI.
  • Provide project management over cloud base hosted solutions design for the SMB market.
  • Create policies and procedures for Medicare department relating to all aspects of the business.
  • Show more

Senior sales director example responsibilities.

  • Develop and manage a partnership with a Korean company to outsource medical device manufacturing on OEM basis.
  • Manage relationships with toll manufacturers and logistics providers to exceed cost reduction and inventory turn targets.
  • Halve response time and triple RFP reply rates for both domestic and international clientele.
  • Prepare written proposals for RFP s, client presentations, cross-selling audio and video capabilities.
  • Full responsibility for entire CRM strategy implementation delivery.
  • Leverage internal CRM and external data to optimize acquisition and retention opportunities
  • Show more

Director of sales and marketing vs senior sales director skills

Common director of sales and marketing skills
  • Customer Service, 10%
  • Product Development, 5%
  • Strategic Sales, 5%
  • Lead Management, 5%
  • Business Development, 4%
  • Sales Process, 4%
Common senior sales director skills
  • Sales Process, 13%
  • Customer Satisfaction, 12%
  • Cloud, 5%
  • Sales Management, 4%
  • Product Knowledge, 4%
  • Direct Sales, 4%

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